The main rule is that advertising and marketing of tobacco products to consumers is very strict, you can not make the product beautiful or make it more selling. So we made the product look used and worn out. Which was fitting as the product is called Grov (=Rough).
Art Director: Max Rosell
Copywriter: Christoffer Törnblom
Account Manager: Anders Skagerfält
Final Art: Olof Rogbrant
Advertising Agency: Storåkers McCann