OmVärlden is a SIDA-funded monthly magazine with news, debate and reports from around the world. With the launch of a new format, new layout and partly new editorial staff, they also wanted to try to reach a new readership. The solution was to wrap the magazine to 800 packages from the “outside world” (With foreign stamps and postage stamps on the package.) And place these packages in selected places in Stockholm, Linköping, Uppsala, Gothenburg and Malmö. Articles about the the package were written in the newspaper DagensNyheter 14/11 2009 och 17/11 2009.
Art Director: Max Rosell
Copywriter: Martin Johansen
Account Manager: Kaj Bouic
Producer: Tore Manstad
Advertising Agency: Storåkers McCann