A Unique Matching Method
We chose to develop a metaphor for eWork’s unique matching method. A metaphor that is strongly graphic and that everyone recognizes. The solution was to use the human fingerprint. The classic symbol of identification.
A box that contains: brush, powder, gloves and an invitation to the recipient to brush the message himself. With the powder over the orange sheet, an illustration of a fingerprint with eWork’s keywords and its unique matching method emerges.
The Campaign won Gold i both Davey Awards and IT Business Awards.
Art Director: Max Hansson
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Yvonne Näsman
Advertising Agency: 802