The Swedish snuff brand General wanted to update its brand so that it felt more luxurious and more premium. To the new product design we added a wallpaper with the new crest. A wallpaper that felt glossy and luxurious and that could be used to highlight offers.
Art Director: Max Rosell
Copywriter: Christoffer Törnblom
Creative Director Mats Malmkvist
Account Manager: Mattias Wallin
Final Art: Joel Folkesson
Advertising Agency: Spinn
Brand Manager, Swedish Match: Frida Holgersson