The Plus Sign

Swedish Match

Onico+ contains natural caffeine from guarana and ginsenosides from ginseng root that gives you a nicotine free rush. That little plus sign is what gets you started, whether it’s recharging before a boxing match, being focused on a pool game or stagediving at a concert.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Final Art: Olof Rogbrant
Production Manager: Sofia Beme
Fotographer: Calle Stoltz
Retouch: Johan “Cabbe” Cabezos
Advertising Agency: Storåkers McCann