General

Swedish Match

Swedish Match wanted to make their No 1 snuff General to feel more contemporary and luxurious.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Final Art: Olof Rogbrant
Photographer: Daniel Lindh
Advertising Agency: Storåkers McCann
Brand Manager, Swedish Match: Frida Holgersson