Många säckar små

Städa Sverige

The starting point was a reinterpretation of a familiar Swedish phrase — “Många bäckar små.”

A simple wordplay, reimagined to reflect both the scale and the spirit of the work. The headline became the carrier of everything: the effort, the accumulation, and the human commitment behind the numbers. Not just what was collected — but what it made possible. 1,650,000 yellow bags and 300 million SEK raised for youth sports since 1988.

News article in Resumé about the campaign.

Creative/Copywriter/Art Director: Max Rosell
Creative/Copywriter: Alba Montheli
Creative/Copywriter/Content Creator: Lucas Klarén
Account Director: Christian Nivelius