The Riddle
Mobil 1
Mobil 1, the car oil that can handle the Swedish winter.
Idea & Script: Max Rosell, Max Piltz
Account Manager: Anders Skagerfält
Production Manager: Stephanie Kinnard
Advertising Agency: Storåkers McCann
No real winter without O’boy
O’boy
O’boy wanted to promote their water-based chocolate during the winter vacation in Sweden along with their wide range of chocolate products. This print ad ran in both Trade magazines and public magazines.
A fun fact is that this print ad won a small little price internaly at Kraft Foods. As the best ad that year amongst their products. I guess that a lot of people at Kraft Foods loves winter and chocolate.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Robert Bryhn
Production Manager: Amel Maaoui
Final Art: Petra Nilsson
Photo: David Hamp (RBLS)
Retouch: Christian Gardö (RBLS)
Advertising Agency: Storåkers McCann
Top your day
O’boy
O’boy Dark and O’boy Plus are two new products in the O’boy range. Make sure you top your day with one of them.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Final Art: Max Rosell
Account Manager: Robert Bryhn
Production Manager: Amel Maaoui
Final Art: Petra Nilsson
Photographer: RBLS
Retouch: RBLS
Advertising Agency: Storåkers McCann
Focus On Fashion
Canon
The Advertising Agency 802 had an overall strategy and production responsibility for all store communication to Canon in Sweden. A client I took with me from the advertising agency Ogilvy. The mission involves being strategic and tactically plan, produce and carry out campaigns in and around the retail level. As well as the main responsibility for everyone involved retail / action marketing activities.
“Focus on Fashion” was a campaign where we took Canon’s global PR initiative to sponsor all the world’s fashion weeks, into all sales channels, at all levels, first internally then towards customer locally (B2B) and consumer (B2C). Which is a bit more standard today, but then it was a completely new initiative, which made a big impression both on sales and on their way of working. With cooperation with Swedish Fashion store MQ. We produced; Hanging signs, posters, printer sheets, double-sided coupon booklets, tent cards, shelf signs, banners, display boxes and a campaign website. Most of the art work was printed on special silver paper. To give that feeling of fashion.
A fun fact is that, this campaign broke all sells record at Canon Sweden.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Frida Frisén
Final Art: Caroline Hedetoft
Photographer: Daniel Lindh
Advertising Agency: 802
A Unique Matching Method
eWork
We chose to develop a metaphor for eWork’s unique matching method. A metaphor that is strongly graphic and that everyone recognizes. The solution was to use the human fingerprint. The classic symbol of identification.
A box that contains: brush, powder, gloves and an invitation to the recipient to brush the message himself. With the powder over the orange sheet, an illustration of a fingerprint with eWork’s keywords and its unique matching method emerges.
The Campaign won Gold i both Davey Awards and IT Business Awards.
Art Director: Max Hansson
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Yvonne Näsman
Illustration: Rithuset
Advertising Agency: 802
The Car
Dressman
Radio ads for Dressmann that got praised at Resumés creativity contest Monthly Sound.
Idea and Script: Max Rosell & Pär Axelson
Project Manager: Charlie Bennet
Sound: Morgankane
Advert Agency: 802
The Battle Of The Giants
Telia International Carrier
Ladies and Gentlemen! Welcome to the Battle of the Giants. It’s a furious fight between the world’s two media distribution giants: Space Satellite, the long-time world champion, and the Muscle Fiber, the bold fiber-optic challenger. Who’s stronger? Put on the referee fly and you be the judge while watching this interactive movie at www.battleofthegiants.com.
Art Director: Max Rosell, Petter Paulin
Copywriter: Mats Arnald
Account Manager: Petra Björkeson
Production Manager: Anna Klange
3D: Mad Crew
Programing: LifeLike
Sound: Redpipe
Advertising Agency: 802
Stop Aging
Canon
Stop aging, with Canon photo paper, you get a durability that lasts for several generations to come. The print ad got a diploma from Eurobest.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802
New Autogiro – Fastest help against the mire of OCR
Bankgirocentralen
We made a pharmacy package with 30 mint pills to those who offers Autogiro to their customers. A package that makes you get a taste of the new Autogiro and a feeling of help aid.
New Autogiro is an improved version of today’s service that simplifies life for you who offer Autogiro to your customers. New Autogiro is a completely electronic service. All paper handling between you and your bank is replaced with information via file or new web services. This way you save both time and money.
Art Director: Max Rosell
Copywriter: Pär Axelsson
Account Manager: Petra Björkesson
Production Manager: Anna Klange
Advertising Agency: 802
Feng Shui
Fredells
Even for craftsmen, it is important to get that right Feng Shui feeling when building things. Fredells helps them.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802