O’boy MixUp lets you mix videos from YouTube to create music with just drag and drop technic and then lets you share your mix with the world.
Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Anders Skagerfält
Project Manager: Rickard Allstrin
Production Company: Stopp
Advertising Agency: Storåkers McCann
Key Visual for General Long Sterk for the Norwegian market.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Advertising Agency: Storåkers McCann
Photographer: RBLS
Exquisite handmade cigars from Macanudo.
Art Director: Max Rosell
Copywriter: Christoffer Törnblom
Final Art and Retouch: Curt Baldwin
Account Manager: Anders Skagerfält
Advertising Agency: Storåkers McCann
TV Commercial for Nescafé Dolce Gusto in the Nordic countries.
Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Robert Bryhn
Production Manager: Maria Florell
Production Company: Colony
Advertising Agency: Storåkers McCann
In the past, all advertising workers dreamed of doing a full page in the daily press. Today, most people dream of something completely different. Dagens Industri is Sweden’s leading business magazine with 383,000 daily readers who earn an average of 400,000 a year. Our challenge was to tell newspaper-tired advertising agency people and media advisers that an ad in DI can still be the most effective way to reach that target audience. We advertisers love (yes, or maybe used to love) good case films: elegant sums up and explains even the most advanced connections between different media. Our solution for Dagens Industri was therefore to make such a case film – but a fake variant with a surprising ending. Video was uploaded to YouTube and then sent as a link in an email to about 150 friends and colleagues in the Swedish advertising industry. To date, the film, despite its narrow target audience, has been shown over 80,000 times.
It was rewarded with a Guldägget diploma, Silver at Eurobest, Diploma at 100-wattaren and Best Use of Media at Ads of the World. Also mentioned in The Gunn Report – Showreel Of The Year. And a personal letter from the Executive Director, New York Press Association, Michelle K. Rea.
Art Director: Max Rosell, Henric Almquist, Patrik Reuterskiöld
Copywriter: Martin Johansen
Producer: Anton Ahlenius
Music: Björn Carlberg
Final Art: Jacob Hamilton
Planner: Therese Bohlin
Production Manager: Maria Jonsson
Account Manager: Lina Wätte
Credits: Oskar Skott, Daniel Åhman
Titeldata makes your magazine edition greater than today.
Art Diretor: Max Rosell
Copywriter: Max Piltz
Photographer: RBLS
Advertising Agency: Storåkers McCann
A Christmas song about everything that belongs to Christmas. Such as Smartphones and wireless broadband.
Idea and Lyrics: Max Rosell, Dan Fredriksson
Advertising Agency: Storåkers McCann
Lantmännen’s product Kungsörnen makes a difference. Print campaign of Kungsörnen’s different types of flour. Vinjett – Wheat flour of spring wheat, Graham flour of spring wheat and Evolo – Rye flour.
Art Direction: Max Rosell
Copywriter: Max Piltz
Account Manager: Johanna Smeds
Final Art: Jensen Pamp Design
Advertising Agency: Storåkers McCann
Key visuals for General Snuff in the Duty Free Shop at Arlanda Airport, Stockholm, Sweden. A fun little fact is that this artwork was later copied by a Swedish snuff competitor. So I guess the campaign was appreciated by many.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Final Art: Olof Rogbrandt
Photographer: RBLS
Advertising Agency: Storåkers McCann
Brand Manager, Swedish Match: Frida Holgersson
Ferment in the fridge overnight and bake in the oven in the morning. Try Kungsörnens Cold-fermented breakfast rolls! Surprise yours loved ones with a fantastic breakfast.
Art Director: Max Rosell
Copywriter: Max Piltz
Retusch: C2
Advertising Agency: Storåkers McCann