Not all kings wear the crown

Organismen

Logotype for the Uppsala based rapper Organismen. A fun project, I have always loved his music since 1999. The logo symbolizes the letter O and is a modern coat of arms that has the shape of a technical organism model.

The logo featured his full length album “Alla kungar bär inte krona” with the hit “Uppsala”, (Link to album and song on Spotify). The logo also featured 12 singels with one of my favorite tunes that I play every Christmas, “Klär granen med Jordans”, (Link to song on Spotify).

Art Director: Max Rosell

Seven Years, Three Funds, Two European Theme Years

The Swedish ESF Council

The Swedish ESF Council has now managed three EU funds and two theme years for seven years. Everything presented in this summary story. The Swedish ESF Council is a government agency under the Ministry of Labour, responsible for managing Socialfonden (the Social Fund) in Sweden. The Swedish ESF Council finances projects that work with skills development, employment measures and integration efforts.

Art Director: Max Rosell
Copywriter: Malin Andersson Osobi
Advertising Agency: Nowa

Annual report

The Swedish ESF Council

Annual report for The Swedish ESF Council. The Swedish ESF Council is a government agency under the Ministry of Labour, responsible for managing Socialfonden (the Social Fund) in Sweden. The Swedish ESF Council finances projects that work with skills development, employment measures and integration efforts. In this Annual Report we show people at work for a day in Sweden, from morning until night.

Art Director: Max Rosell
Account Manager: Linda Johansson
Photographer: Charlie Bennet
Advertising Agency: Nowa

Onico – Licorice

Swedish Match

Some times a new product can be pronounced in two ways. How do you pronounce Onico’s new taste, if you get to choose, licorice or licorice? In Sweden there are some words that have the same spelling and meaning, but is pronounced differently. This divides Sweden in two groups. Which group do you belong to?

Art Director: Max Rosell
Copywriter: Christoffer Lann
Creative Director Mats Malmkvist
Account Manager: Mattias Wallin
Final Art: Joel Folkesson
Advertising Agency: Spinn

The Pattern

Swedish Match

The Swedish snuff brand General wanted to update its brand so that it felt more luxurious and more premium. To the new product design we added a wallpaper with the new crest. A wallpaper that felt glossy and luxurious and that could be used to highlight offers.

Art Director: Max Rosell
Copywriter: Christoffer Törnblom
Creative Director Mats Malmkvist
Account Manager: Mattias Wallin
Final Art: Joel Folkesson
Advertising Agency: Spinn
Brand Manager, Swedish Match: Frida Holgersson

Kraft att lyckas

AXA

TV Commercial, print ads and images for AXA and their product Havreflakes (Oat Flakes) with the Swedish pole vaulter Angelica Bengtsson, the Danish competitive swimmer Lotte Friis and the Norwegian hurdler Christina Vukičević for the Nordic Markets.

Idea & Script: Max Rosell & Max Piltz
Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Thomas Brenemark
Production Manager: Jonna Liljendahl
Final Art: Daniel Köpman
Photographer: Morgan Norman
Director: Emil Möller
Production: B-reel
Agency: Storåkers McCann

Forget Everything You Know About Coffee Makers

Nescafé Dolce Gusto

Print ad for Nescafé Dolce Gusto in the Nordic countries. It easily brews 20 different kinds of drinks, everything from a soft latte macchiato and a rich espresso to a cup of hot chocolate and cooling iced tea. And it is available in a variety of colors.

Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Robert Bryhn
Advertising Agency: Storåkers McCann

Kraft att lyckas

AXA

Yours For Ever

Nescafé Dolce Gusto

The perfect wedding gift. Every day it will remind you of the happiest day of your life. In addition, it brews delicious coffee. Nescafé Dolce Gusto is available in a variety of colors and models, even in bridal white. So that you can really enjoy everything that will soon be yours forever.

Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Robert Bryhn
Production Manager: Maria Florell
Fotographer: Hans Carlén, B-smart
Retouch: Anna Nordstedt, B-smart
Advertising Agency: Storåkers McCann

The Plus Sign

Swedish Match

Onico+ contains natural caffeine from guarana and ginsenosides from ginseng root that gives you a nicotine free rush. That little plus sign is what gets you started, whether it’s recharging before a boxing match, being focused on a pool game or stagediving at a concert.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Final Art: Olof Rogbrant
Production Manager: Sofia Beme
Fotographer: Calle Stoltz
Retouch: Johan “Cabbe” Cabezos
Advertising Agency: Storåkers McCann