The Danish comedian Uffe Holm chooses the the longest queue in the store. Why? Because it obviously must be the best queue … and also, he will be able to play some more on LeoVegas before reaching the cashier.
Idea & Script: Max Rosell
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: Andre Prtic
Client: Peter Weinreich
Advertising Agency: Elsner & Co
In 2015, I developed the advertising concept “The Collector” for LeoVegas with the main character Frank Andersson, which consolidates its role as LeoVegas front figure in various media channels. The Swedish champion has found his source of entertainment and excitement through LeoVegas – Sweden’s Mobile Casino. And with the winnings, he was able to collect celebrities. Everything from musicians, sports celebrities, newscasters to choirs. He collects everything. Here you can see a selection of films, we basically produced a new commercial every month for almost four years. You can also read what the first presented script looked like.
In 2018, unfortunately, Frank Andersson passed away and the concept was replaced by Dolph Lundgren who loves speed, excitement and action.
Idea & Script: Max Rosell
Art Director: Max Rosell
Copywriter: Max Piltz
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: André Prtic
Client: Niklas Strandanäs
Advertising Agency: Elsner & Co
If you as a high roller want a really big casino bonus, there is a casino that gives away 5 times more than most casinos. LeoVegas has Sweden’s largest casino bonus for high rollers. That is what we call a Jackpot Fiesta… ¡Ay, caramba!
Idea & Script: Max Rosell, Johan Elsner
Art Director: Max Rosell
Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Sound: Redpipe
Client: Niklas Jansson, Niklas Strandanäs
Advertising Agency: Elsner & Co
The great Mikkey Dee from Motörhead visited LeoVegas for a drum battle with Frank Andersson to promote the new Motörhead Slot game.
Idea and Script: Max Rosell, Johan Elsner
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: André Prtic, Mikael Strinnhed
Post Production: Frost VFX
Advertising Agency: Elsner & Co
Art has always played a major role in the Bonniers family business. Jeanette Bonnier (1934-2006) had a burning interest in art and is the woman behind a large part of the art that Bonniers can show today. Therefore, it was given that Bonnier Fastigheter both framed and hung up their properties in this annual report.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Director: Martin Östergren
Final Art: Olof Rogbrant
Retouch: RBLS
Advertising Agency: Elsner & Co
Bonnier Fastigheter celebrated 30 years as a real estate company and 160 years as a property owner.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Graphic Designer: Max Rosell
Account Director: Martin Östergren
Advertising Agency: Elsner & Co
Now it’s time to take a Tie Break. Replace the tie with the sweatband when the tennis legends once again meet in Kings of Tennis.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Final Art: Max Rosell
Account Director: Martin Östergren
Advertising Agency: Elsner & Co
In Denmark LeoVegas has the comedian Uffe Holm as an ambassador. And he is a true fan of LeoVegas.
Idea & Script: Max Rosell, Anna Perrolf
Art Director: Max Rosell
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Client: Peter Weinreich
Advertising Agency: Elsner & Co
The former world champion in wrestling Frank Andersson calls everyone to compete in the Black Jack Nordic Championship to make the Finns angry.
Idea & Script: Max Rosell, Anna Perrolf
Voice: Frank Andersson
Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Sound: Stopp
Client: Robin Ramm-Ericson, Niklas Strandanäs
Advertising Agency: Elsner & Co
I’ve been working with Charlies website since 2009 when he started his living as a full time freelance photographer. He prefers to photograph food and interior but also blends still life and product shoots in to his assignments. Please visit CharlieBennet.com if you want to buy some prints or if you need a great photographer.
Art Director: Max Rosell, Charlie Bennet
Photographer/Video: Charlie Bennet
Programing: Friends From Up North