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Ostbutiken

If you love good food, start with really good ingredients. At Ostbutikens small shop you can botanize among hundreds of cheeses, tasty charcuterie, carefully selected meats, olives and freshly baked bread. Maybe this is where you will find your new favorite salami or that handmade goat cheese that will be the highlight of the dinner. Whatever your preference, they are happy to guide you through some of Europe’s finest delicacies. Or you can shop everything at Ostbutikenodengatan.se.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Photographer/Video: Gabriella Kjellqvist
Programing: Friends From Up North

The Seven Summits

Mitsubishi

Renata Chlumska – The first Swedish woman to climb The Seven Summits. MMC Bilar Sverige AB is the general agent for Mitsubishi Motors passenger cars and light trucks in Sweden.

Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Max Piltz
Retouch: RBLS

The Restaurant

LeoVegas

Sometimes it can be nice to take time out from the action life. But wherever Dolph Lundgren is, he is met by action, when he is just trying to enjoy a little royal relaxation.

Idea & Script: Max Rosell
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: Andre Prtic
Post Production: Frost VFX
Client: Niklas Jansson, Niklas Strandanäs
Advertising Agency: Elsner & Co

Dolph Lundgren

LeoVegas

Dolph Lundgren, the Swedish actor, filmmaker, and martial arts expert. That Dolph loves speed and action is probably not any news to most Swedes. As current in several new major action movies, we portrayed Dolph’s hunt for speed and entertainment.

Art Director: Max Rosell
Final Art: Ludvig Hansson
Retusch: Christer Avebjer
Photographer: André Prtic
Creative Director: Johan Elsner
Client: Niklas Jansson, Niklas Strandanäs
Advertising Agency: Elsner & Co

The Ninjas

LeoVegas

Dolph Lundgren is as fast as lightning. Just as LeoVegas handle their fast payouts with Bank ID. Watch him whoop those ninja asses. This commercial was also a through ball at Ninja Casino, who claimed that they had the fastest payouts in the business.

The commercial was reported to the Advertising Ombudsman in 2019 but was cleared with the following reasoning: “Reklamombudsmannens opinionsnämnd finner att reklamen inte är könsdiskriminerande eller diskriminerande mot härkomst eller religion. Den strider därmed inte mot artikel 4 i Internationella Handelskammarens regler för reklam och marknadskommunikation.”
Source: RO (2019-01-24)

Idea & Script: Max Rosell
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: Andre Prtic
Post Production: Frost VFX
Advertising Agency: Elsner & Co

Sjukt snabba leveranser

Meds

We contracted Måns Zellmerlöw as an ambassador for Meds.se. Meds.se provides low prices and lightning fast deliveries directly to your home on Meds.se. You simply do not have to go to the pharmacy yourself, Meds is always where you are, for you! We made TV commercials, outdoor prints and online banners along with creating a huge image bank.

Art Director: Max Rosell
Final Art: Ludvig Hansson
Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Portrait Photographer: John Rosenlund
Still Life Photographer: Christer Avebjer
Retouch: Christer Avebjer, Ludvig Hansson
Client: Björn Thorngren
Advertising Agency: Elsner & Co

Bonnier Fastigheter läge

Bonnier Fastigheter

A series of images and print ads about Bonnier Fastigheter and their rental properties with good locations in Stockholm City. That also promotes the proud people at Bonnier Fastigheter.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Final Art: Max Rosell
Account Director: Martin Östergren
Photographer: Björn Terring
Advertising Agency: Elsner & Co

Sport

LeoVegas

For LeoVegas Sport we contracted a bunch of athletes to be the ambassadors of the markets of Sweden, Denmark, Germany and Canada.

Mats Sundin
Former Swedish national ice hockey player who played the majority of his career in the NHL teams Quebec Nordiques, Toronto Maple Leafs and Vancouver Canucks.

Tommy Söderström
Swedish national former ice hockey goaltender. Played in NHL with the Philadelphia Flyers and New York Islanders.

Lothar Matthäus
German football manager and former national player. Played for Bayern München and Inter.

Stefan Kretzschmar
German former national handball player.

Patrick Ekwall
Swedish sport journalist.

Stefan Schwarz
Swedish former national football player, also played for Malmö FF, Benfica, Arsenal, Fiorentina, Valencia and Sunderland.

Hanna Ljungberg
Swedish former national football player, also played for Umeå IK.

Andreas Andersson
Swedish former national footballer. Also played for IFK Göteborg, A.C. Milan and Newcastle United.

Thomas Gravesen
Danish former national football player, also played for Everton, Real Madrid and Celtic.

Nadia Nadim
Danish national football player, plays for Paris Saint-Germain, previous played for Manchester City.

Art Director: Max Rosell
Final Art: Ludvig Hansson
Photographer: Mikeal Strinnhed, John Rosenlund, André Prtic
Creative Director: Johan Elsner
Client: Niklas Strandanäs, Steve Spindler, Toby Scholz, Peter Weinreich
Advertising Agency: Elsner & Co

The Beach

LeoVegas

Actors Regina Lund and Ewa Fröling visited LeoVegas during the summer. This is a script about the myth that you are not allowed to swim after eating. (This script was also adapted to the danish and italian market.)

Idea & Script: Max Rosell
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: André Prtic
Client: Niklas Jansson, Niklas Strandanäs
Advertising Agency: Elsner & Co

Frank Andersson

LeoVegas

Frank Andersson consolidates his role as LeoVegas front figure in various media channels. The Swedish wrestling world champion has found his source of entertainment and excitement through Sweden’s mobile casino, not much else impresses him.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Final Art: Max Rosell
Photographer: Mikael Strinnhed, André Prtic
Creative Director: Johan Elsner
Client: Robin Ramm-Ericson, Niklas Strandanäs
Advertising Agency: Elsner & Co