Streamed Heat

Norrenergi

A long-term concept around a father’s interest in district heating and the situations it creates in the family.

Creative/Copywriter: Peter Fjäll
Creative/Art Director: Max Rosell
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Production Company: Parapix
Director: Joel Ängeby
Executive Producer: Karl Blom
Producer: Joakim Ottander
DP: Daniel Hjellum
Post Producer: Louise Ahrén
Editor: Cecilia Callander
Grade: Marcell Lobenwein
Online: Joel Ängeby
Digital Strategy/Ad Spend: Sthlm Stratlab
Strategic Projectmanager: William Friman
Media Consultant: Sofia Hult
Data Analyst: Viktor Lingslunde
Client: Monica Vilhelmson, Maria Carvinge, Annika Bremborg, Norrenergi
Advertising Agency: BANG Agency

Playfully Simple about Children’s Rights – a flexible, scalable concept for UNICEF event activations, designed to engage audiences through colorful, approachable visuals. Creative direction by Max Rosell.

Playfully Simple about Children’s Rights

Unicef

Unicef sought BANG’s assistance in developing a concept to effectively discuss and engage their work on Children’s Rights at various types of events. This could be done on a very small scale initially, with the possibility of scaling up for larger activations. It was important that the materials were not overly bulky.We devised the overarching concept of “Playfully Simple about Children’s Rights.” (Lekande lätt om barnens rätt.) offering numerous suggestions on how assets could be developed and utilized across various activations.A playful concept allowing us to tailor communication to the target audience. This concept can endure over time, with endless combinations of assets to use for different occasions.

Creative Team: Max Rosell, Olivia Geijer, Lisa Evenås, Alexandra Schytt
Creative/Art Director: Max Rosell
Account Executive: Alexandra Schytt
Account Manager: Olivia Geijer
Graphic Designer/Final Art: Lisa Evenås
Photographer: Christer Avebjer
Client: Anna Kjellström, UNICEF
Advertising Agency: BANG Agency

Streamad Värme

Gävle Energi

A long-term concept around a father’s interest in district heating and the situations it creates in the family.

Art Director: Max Rosell
Copywriter: Peter Fjäll
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Produktion Company: Parapix, Online Voices
Director: Joel Ängeby
Executive Producer: Karl Blom
Producer: Joakim Ottander
Voice Over: Cristine Berglund
Advertising Agency: BANG Agency

The Meeting campaign for Ordna Bolån – Flyttdags concept using humor to challenge mortgage ad norms through smart digital storytelling.

The Neighbour

Ordna Bolån

The new brand “Orda Bolån” wanted to establish its trademark and unique mortgage brokerage.

The challenge was to reach people who wanted to buy a new home and thus needed a loan promise. The budget was limited, so the brand and the offer needed to be conveyed quickly and uncomplicatedly. Therefore, we chose to focus the media strategy around digital channels

We saw that many competitors communicated generically and were very offer-focused. So we did the opposite. With a concept called “Flyttdags,” we humorously showed different situations when it might be time to start thinking about buying a new home. Fun and unique in the industry!

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Account Executive: Patrick Walldén
Production Company: Parapix
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm, OrdaBolån
Advertising Agency: BANG Agency

The Meeting

Ordna Bolån

The new brand “Orda Bolån” wanted to establish its trademark and unique mortgage brokerage.

The challenge was to reach people who wanted to buy a new home and thus needed a loan promise. The budget was limited, so the brand and the offer needed to be conveyed quickly and uncomplicatedly. Therefore, we chose to focus the media strategy around digital channels

We saw that many competitors communicated generically and were very offer-focused. So we did the opposite. With a concept called “Flyttdags,” we humorously showed different situations when it might be time to start thinking about buying a new home. Fun and unique in the industry!

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Account Executive: Patrick Walldén
Production Company: Parapix
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm, OrdaBolån
Advertising Agency: BANG Agency

The Dinner

Ordna Bolån

The new brand “Orda Bolån” wanted to establish its trademark and unique mortgage brokerage.

The challenge was to reach people who wanted to buy a new home and thus needed a loan promise. The budget was limited, so the brand and the offer needed to be conveyed quickly and uncomplicatedly. Therefore, we chose to focus the media strategy around digital channels

We saw that many competitors communicated generically and were very offer-focused. So we did the opposite. With a concept called “Flyttdags,” we humorously showed different situations when it might be time to start thinking about buying a new home. Fun and unique in the industry!

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Account Executive: Patrick Walldén
Production Company: Parapix
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm, OrdaBolån
Advertising Agency: BANG Agency

Olympiafonden campaign for Sveriges Olympiska Kommitté featuring Olympic medalist Danijela Rundqvist, with art direction by Max Rosell.

Olympiafonden

Sveriges Olympiska Kommitté

The Nordea Olympiafond allows active athletes with potential to reach the top of the world, regardless of their own sport or family finances.

Danijela Rundqvist invested everything in ice hockey and won an Olympic silver and an Olympic bronze. Today she works to give young girls better conditions than those she had herself and thus give back to society. A silver can in the long run become gold.


Art Director: Max Rosell
Copywriter/Planner: Lars Andersson
Account Executive: Patrick Walldén
Production Manager: Natalie Rosenberg
Photographer: Henrik Kindgren
Client: Tobias Hauff, SOK
Advertising Agency: BANG Agency

Creative work by Max Rosell for the relaunch of Expekt – a bold, high-impact campaign across TV, print, OOH and digital. Designed to resonate with mobile-first users ahead of the European Championship, the campaign played a key role in doubling Expekt’s market share in Sweden shortly after launch.
Creative work by Max Rosell for the relaunch of Expekt – a bold, high-impact campaign across TV, print, OOH and digital. Designed to resonate with mobile-first users ahead of the European Championship, the campaign played a key role in doubling Expekt’s market share in Sweden shortly after launch.
Creative work by Max Rosell for the relaunch of Expekt – a bold, high-impact campaign across TV, print, OOH and digital. Designed to resonate with mobile-first users ahead of the European Championship, the campaign played a key role in doubling Expekt’s market share in Sweden shortly after launch.
Creative work by Max Rosell for the relaunch of Expekt – a bold, high-impact campaign across TV, print, OOH and digital. Designed to resonate with mobile-first users ahead of the European Championship, the campaign played a key role in doubling Expekt’s market share in Sweden shortly after launch.
Creative work by Max Rosell for the relaunch of Expekt – a bold, high-impact campaign across TV, print, OOH and digital. Designed to resonate with mobile-first users ahead of the European Championship, the campaign played a key role in doubling Expekt’s market share in Sweden shortly after launch.
Creative work by Max Rosell for the relaunch of Expekt – a bold, high-impact campaign across TV, print, OOH and digital. Designed to resonate with mobile-first users ahead of the European Championship, the campaign played a key role in doubling Expekt’s market share in Sweden shortly after launch.

Face Off / Kick Off

Expekt

Launch campaign of “The New Expekt”, an updated betting site for the mobile user, with boosted odds, more odds on more matches and with super easy registration. We made TV commercials, print ads, outdoor ads and banners. 

“In mid-May, the acquisition of Expekt was consolidated and shortly thereafter, “New Expekt” was launched with a large and distinctive marketing campaign ahead of the European Football Championship. It has been a successful start and in a short time we have almost doubled Expekt’s revenues and market share in Sweden since the acquisition was completed.”
LeoVegas AB Q2: Quarterly report 1 april – 30 june 2021

Art Director: Max Rosell
Final Art: Max Rosell
Retusch: Christer Avebjer
Photographer: John Rosenlund
Creative Director: Johan Elsner
Client: Niklas Strandanäs, Expekt
Advertising Agency: Elsner & Co

Winter Adventures

Ridebrain

A winter campaign for Ridebrain. The print ads ran in Åka Skidor, DI Weekend and King Magazine. Ridebrain is based in Åre, Sweden. They have a long experience of skiing and can help you find the equipment you need from world-leading brands. Let them guide you to the best purchase for your ride.

Art Director: Max Rosell
Final Art: Max Rosell, Ludvig Hansson
Creative Director: Johan Elsner
Client: Niklas Strandanäs
Advertising Agency: Elsner & Co

Logotype

Sigtuna IF

Sigtuna IF is a sports club located in Sigtuna on the outskirts of Stockholm, Sweden. Sigtuna, mostly known for being the oldest town in Sweden is also known for sports. The club has a floorball team as well as football and table tennis.

We redesigned the Sigtuna IF logotype by picking up the 1000 year old history of Sigtuna town. Inspired from the Sigtuna municipal coat of arms we made a modern version, where the “S” in Sigtuna forms the shield. 

Art Director: Max Rosell
Graphic Design: Max Rosell
Final Art: Max Rosell
Creative Director: Johan Elsner
Client: Catarina Sandin
Advertising Agency: Elsner & Co