The Bulletin Board

Norrenergi

Norrenergi is the community’s local energy company, dedicated to providing smart and sustainable district heating solutions. Yet, our mission goes beyond just keeping homes and splaces warm. It’s about infusing a bit more warmth and fun into the Solna and Sundbyberg communities.

When it was time to share more about Norrenergi, we wanted to do so in an enjoyable, cost-effective, and very local manner. We believe that Norrenergi should be an integral part of the local community.

So, we opted for an unconventional advertising channel – the local bulletin board. You know the one filled with notices about firewood for sale, lost cats, meditation classes, and art exhibitions. It’s authentic, relatable, and, as mentioned, extremely local.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Account Executive: Christian Nivelius
Account Manager: Isabelle Bergqvist, Liam Moorcroft
Final Art: Lisa Evenås
Production Management: Liam Moorcroft
Photographer: Max Rosell, Liam Moorcroft
Post producer/Online/Grade: Max Rosell
Client: Monica Vilhelmson, Maria Carvinge, Annika Bremborg, Norrenergi
Advertising Agency: BANG Agency

The City of Art

Wallstreet Festival

“WALLSTREET – The City of Art” is a global concept for art exhibitions in our common urban spaces. Through the creation of diverse and expressive artworks, WALLSTREET contributes to the attractiveness of a space and highlights the meaning of both the art and culture as well as their place in an ever-changing environment. WALLSTREET, therefore, contributes to the development of not only a city but also the community that lives there. 

For WALLSTREET the soul and purpose of a place are of the utmost importance. The local establishment and contact with those who live and work in that place are essential for sustainable development. WALLSTREET stands for neighbourhoods. Together with professional artists and creatives, on a small scale, they give new life to their own places, and on a large scale, they contribute towards a better world. The art exhibition has been created so that it can be applied to different places around the world. 

For this exhibition I designed the art book “WALLSTREET – The City of Art” where all artworks have been collected and presented in a 160-page coffee table book.

Creative/Art Director: Max Rosell
Creative/Copywriter: Alba Montheli
Advertising Agency: BANG Agency
Client: Fredrika Friberg, Wallstreet Festival

The Vision

Norrenergi

An image that symbolizes all of what Norrenergi stands for. “Vi vill framåt. Vi arbetar tillsammans. Vi skapar trygghet. Vi har med hjärtat.”

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Account Executive: Christian Nivelius
Account Manager: Isabelle Bergqvist
Production Manager: Liam Moorcroft
Project Assistant: Pelle Nisbel Fjäll
Photographer: Hans Ericksson (Agent Bauer)
Client: Monica Vilhelmson, Maria Carvinge, Annika Bremborg, Norrenergi
Advertising Agency: BANG Agency

Viktigare än någonsin

Försvarsmakten

We celebrate Pride in an uncertain time. War in our immediate area causes anxiety and injustice to a greater extent. The biggest challenge was to show that The Armed Forces protect human equality.

We came up with the idea of a completely white room where visitors could express which rights they thought were important to defend. On the festival’s last day, the Armed Forces then carried the messages written by visitors on the walls in the traditional Pride Parade – a way to show the public that the Armed Forces cares about the public’s opinions.

We managed to create a unique, engaging activation that made visitors feel hope and love. Before the event, the Armed Forces were associated with macho culture, stereotypes, and aggressiveness among the target group. The associations mentioned during and after the activation included freedom, love, inclusiveness, positive energy, and safety. We can proudly say that we managed to change the associations completely.

Creative/Art Director: Max Rosell
Creative/Planner: Lars Andersson
Copywriter: Alba Montheli
Final Art: Verena Grahn
Production Manager: Paulina Levin-Ander
Event Manager: Emelie Hedlund
Account Executive: Patrick Walldén, Claudia Trujillo
Advertising Agency: BANG Agency

Awards & Nominations: Amber Awards, Transform Awards Nordics, Magnet Awards

Tell me your story

Storytel

All cities have a story. For younger people, it’s not necessarily something written down in a book. With that in mind, the concept: Tell me your story was born – a PR tour with the aim of creating interactivity, and commitment. It was time for new voices to be heard and alternative stories to be told. So we came up with the idea of a mobile podcast studio where locals from the cities visited could share their stories related to the town. A number of stories were selected from each city, compiled, and published in the Storytel app.

We created a unique, relevant, and authentic event. The result: A different sound journey from Helsingborg in the south to Umeå in the north – a completely new concept. Never before has a similar tour been held in Sweden. 

The PR activation became immensely popular, and Storytel got over 10.000 effective customer meetings. The response from the target group was unanimously positive, and during the tour, Storytel got massive publicity from different local newspapers that described the event as unique, creative, and fun. Furthermore, the podcast created from the recorded stories got very popular and is rated 5/5 stars.

Creative/Art Director: Max Rosell
Creative/Account Executive: Patrick Walldén
Creative/Planner: Lars Andersson
Creative/Copywriter: Alba Montheli
Motion Graphic: Verena Grahn
Production Manager: Stina Andersson
Event Manager: Emelie Hedlund
Advertising Agency: BANG Agency

Visual Identity

BANG Agency

Visual Identity for BANG Agency. A modern logotype that breaths handsomeness and a pattern that shows boldness. The idea with the pattern was to visualize an explosion, but in an minimalistic way.

Designer/Art Director: Max Rosell
Motion Graphic: Verena Grahn
Web Design: Jani Niilivirta
Account Executive: Christian Nivelius, Claudia Trujillo
Production Manager: Isabelle Bergqvist
Advertising Agency: BANG Agency

The Psychologist

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics. The campaign is about showing in an unexpected way that you can shop wherever and whenever you want and that you as a consumer can actually interact with brands. Showroom will become “The home of live shopping” and drive both consumers and brands to the platform.

The films were shown digitally – Youtube, LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Director: Sebastian Hedin
Producer: Niklas Adolfsson, Thirsty
DOP: Kenneth Ishii/Rockson
DIT: Federico Tonozzi
Casting: Sara & Jag
Soundtech: Felix Aneer
Electrician: Peter Övgård
Set designer: Joel Junsjö, Max Stenerudh
Video Editor: Gustav Öström/WGT
Postproduktion: The Chapel Films
Sound Edit: Red Pipe
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

The Street Musicians

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics. The campaign is about showing in an unexpected way that you can shop wherever and whenever you want and that you as a consumer can actually interact with brands. Showroom will become “The home of live shopping” and drive both consumers and brands to the platform.

The films were shown digitally – Youtube, LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Director: Sebastian Hedin
Producer: Niklas Adolfsson, Thirsty
DOP: Kenneth Ishii/Rockson
DIT: Federico Tonozzi
Casting: Sara & Jag
Soundtech: Felix Aneer
Electrician: Peter Övgård
Set designer: Joel Junsjö, Max Stenerudh
Video Editor: Gustav Öström/WGT
Postproduktion: The Chapel Films
Sound Edit: Red Pipe
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

The Youngsters

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics. The campaign is about showing in an unexpected way that you can shop wherever and whenever you want and that you as a consumer can actually interact with brands. Showroom will become “The home of live shopping” and drive both consumers and brands to the platform.

The films were shown digitally – Youtube, LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Director: Sebastian Hedin
Producer: Niklas Adolfsson, Thirsty
DOP: Kenneth Ishii/Rockson
DIT: Federico Tonozzi
Casting: Sara & Jag
Soundtech: Felix Aneer
Electrician: Peter Övgård
Set designer: Joel Junsjö, Max Stenerudh
Video Editor: Gustav Öström/WGT
Postproduktion: The Chapel Films
Sound Edit: Red Pipe
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

Identity

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics and with a fun and quirky attitude we have created an identity that arouses attention and curiosity, so people understand that there is something new in shopping. At Showroom they will find entertaining and surprising Live Shows. With a logo that has sprung from the round shape of things that highlight products, such as a spotlight or an expo-podium, we have created a symbol that becomes a negative ”S”. Which can be used as a playful pattern to build our identity on. It’s Showtime!

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Foto/Film: RBLS
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

Awards & Nominations: Transform Awards Nordics