Summer tires

Bythjul.com

Change summer tires at www.bythjul.com. You can save a lot of money by changing your summer tires online: It’s easier, cleaner and cheaper. If you buy complete wheels, we assemble tires and rims together and sends them home to the door completely free of charge.

The campaign ran in Expressen, GP and outdoor on busses.

Art Director: Max Rosell
Copywriter: Pär Axelson
Project Manager: Charlie Bennet
Advertising Agency: 802

Have you realized your dreams?

HusmanHagberg

We made a DM and a webpage quiz to find the right franchisee to join the team of HusmanHagberg.

The English term “Armchair traveling” fits many people. Then you are left at home in the comfortable armchair and travel in the imagination, instead of taking the step and daring to travel for real. How do you do? Do you dare to realize your dreams? Building your own real estate business is a dream for many. But to be successful with your business it requires more than just being a good real estate agent. Take the quiz and become one of us. Visit us at www.nojdmaklare.se.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802

My Way

Canon

Get creative with Canon. Create your own T-shirts, postcards, stickers, CDs and albums at home with Canons printers and photo paper.

An illustration that symbolizes creativity made by a fabulous guy I found in England. The campaign design was made in scrapbook style and mentioned in CapDesign.se.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Frida Frisén
Advertising Agency: 802
Illustrator: Couscouskid.co.uk

De Korrupta

Telegram Förlag

Book cover for Robert Kviby and Telegram Förlag.

Art Director: Max Rosell
Account Manager: Joakim Ericsson
3D: RBLS

Webshop

The Shirt Factory

Perfection and craftsmanship since 1988. Linnéa Braun created the Swedish shirt brand The Shirt Factory more than 30 years ago. And for 16 years I’ve been the Art Director for them, creating print ads, POS material, social media images and some packaging design, but also creating the structure and design for their webshop, which became one of their main sales channel.

Art Director: Max Rosell
Programming: Friends From Up North

20 Years Of Perfection

The Shirt Factory

20 year symbol to celebrate the perfection and craftsmanship since 1988. Linnéa Braun created the Swedish shirt brand The Shirt Factory. And for 16 years I’ve been the Art Director for them, creating print ads, POS material, social media images and some packaging design, but also creating the structure and design for their webshop, which became one of their main sales channel.

Art Director: Max Rosell

Great Ideas Grow Better Below Zero

Luleå Tekniska Universitet

In August 2005, we developed the creative concept “Great Ideas Grow Better Below Zero”. An advertising concept that for over a decade has served as a voice for LTU to attract new students, students who in return have contributed to the world of research, and got funders and key people to direct their research to LTU. LTU is located at the Arctic Circle and the advantage of the supposed disadvantage is that good ideas grow better below zero. The imagery shows different types of objects frozen in ice blocks, objects or programs that LTU provides. With the concept, LTU has simply gained its own voice with humor and warmth in a cool and beautiful environment, a difficult concept that no other university can use and which makes it possible to keep a clear line in all communication, regardless of media. At the same time, we communicate that LTU has an inspiring research environment, unique to Sweden. And of course you contribute better to the research when you keep your head cool.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Director: Jan Tallroth
Planner: Birgitta Brännström

Halloween

Coca-Cola

Recipe book for parents and children. A mix of mischiefs, scary histories and Coca-Cola recipes for a successful Halloween.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Hanse Torslund
Production Manager: Anna Klange
Illustrator: Tomas Lindell, Rithuset
Advertising Agency: Ogilvy

Refresh Your Break

Coca-Cola

We developed a café concept for Coca-Cola called Refresh Your Break. We created a logo with tagline, drink recipe books and lots of merchandise to the café owners. The concept is still going strong.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Hanse Thorslund
Advertising Agency: Ogilvy

Eenie Meenie Miny Moe

Coca-Cola

TVC for all of Coca-Colas light range products in Denmark and Sweden. “Att välja lätt har aldrig varit svårare.”

Art Director: Max Rosell
Copywriter: Anna Perrolf
Creative Director: Johan Elsner
Marketing Director, Coca-Cola: Jens Jermiin
Advertising Agency: Ogilvy