Byggtankar

Fredells

We produced a quarterly magazine called Byggtankar with DYI tips and tricks.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Photographer: Hans Carlén
Designer/Final Art: Nikolaj Kledzik

The Vacation & The Speeding Ticket

HusmanHagberg

After each housing transaction, HusmanHagberg asks their customers what they think of their brokerage service. More than 90% are very satisfied with their work and are happy to recommend them to friends and acquaintances. HusmanHagberg has the most satisfied customers in the business. So we made a serie of radio ads that demonstrated this.

Idea & Script: Max Rosell, Pär Axelson
Account Manager: Charlie Bennet
Voice (The Speeding Ticket): Olle Sarri
Advertising Agency: 802
Sound: Krut

Idiom

Fredells

Idioms exist in every language. They are words or phrases that aren’t meant to be taken literally. And they are always fun to play with in advertising.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802

The Shower

Fredells

Bathroom weeks at Fredells hardware store.

Idea & Script: Max Rosell, Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802

With The Environment In Mind

Canon

Canon laser products are designed with the environment in mind. Both your office environment and the global one. They reduce paper consumption, leave less debris and help determine carbon dioxide emissions.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
3D & Retouch: C2
Advertising Agency: 802

New York – 80s subway

AI project

New York has always held a special place in my heart, inspired by both its street culture and graffiti scene. With the help of AI, I decided to travel back in time to the iconic and vibrant era of the 1980s, focusing on New York’s pulsating subway system. One lesson I’ve learned is to specify a year in my AI prompts, which really helps capture the authentic zeitgeist. Read more in article published at Bangagency.com.

Art Director / AI prompt: Max Rosell

Night Life

AI project

A visual exploration where fashion, movement, and AI-generated storytelling collide. Models in Motion was created as an experiment in capturing energy, attitude, and cinematic expression through AI-generated imagery and motion-inspired compositions. The project focuses on dynamic poses, flowing movement, dramatic lighting, and contemporary fashion aesthetics — blending the feel of editorial photography with surreal visual storytelling. Using AI as a creative tool, the project became a study in rhythm, style, and visual momentum, where each frame aims to feel alive and in constant motion.

Art Director / AI prompt: Max Rosell

A Winter Tale

AI project

A visual exploration created with AI during the winter holidays. Using AI as both a creative tool and experimental playground, this project became a way to dive deeper into atmosphere, storytelling, lighting, and cinematic world-building. The series captures a cold and mythical winter universe filled with mysterious creatures and dreamlike landscapes — balancing beauty, darkness, and fantasy. Featured characters and worlds include: The Ice Queen, The Wolf, The Snow Dragon and The Lost Fox.

Art Director / AI prompt: Max Rosell

We Speak Image

Canon

A paper bag for customers who bought a Canon IXUS 70 camera. So they could show off what they just bought.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Frida Frisén
Advertising Agency: 802

Summer tires

Bythjul.com

Change summer tires at www.bythjul.com. You can save a lot of money by changing your summer tires online: It’s easier, cleaner and cheaper. If you buy complete wheels, we assemble tires and rims together and sends them home to the door completely free of charge.

The campaign ran in Expressen, GP and outdoor on busses.

Art Director: Max Rosell
Copywriter: Pär Axelson
Project Manager: Charlie Bennet
Advertising Agency: 802