Midjourney, AI generated image project.
New York has always held a special place in my heart, inspired by both its street culture and graffiti scene. With the help of AI, I decided to travel back in time to the iconic and vibrant era of the 1980s, focusing on New York’s pulsating subway system. One lesson I’ve learned is to specify a year in my AI prompts, which really helps capture the authentic zeitgeist.
Art Director / AI prompt: Max Rosell
Midjourney, AI generated image project.
New York has always held a special place in my heart, inspired by both its street culture and graffiti scene. With the help of AI, I decided to travel back in time to the iconic and vibrant era of the 1980s, focusing on New York’s pulsating subway system. One lesson I’ve learned is to specify a year in my AI prompts, which really helps capture the authentic zeitgeist.
Art Director / AI prompt: Max Rosell
AI generated image project.
Art Director / AI prompt: Max Rosell
AI generated image project.
Art Director / AI prompt: Max Rosell
AI generated image project.
Art Director / AI prompt: Max Rosell
AI generated image project.
Art Director / AI prompt: Max Rosell
AI generated image project.
Art Director / AI prompt: Max Rosell
AI generated image project.
Art Director / AI prompt: Max Rosell
AI generated image project.
Art Director / AI prompt: Max Rosell
A paper bag for customers who bought a Canon IXUS 70 camera. So they could show off what they just bought.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Frida Frisén
Advertising Agency: 802