Tacklogram

Betsson

Play-off times in the Eliteserien mean tighter games and tougher times. Do you know someone who would need a nice tackle to get into the match? Give someone a nice Tacklogram and get up to SEK 500. Every week, Betsson adds a new film with a person who has been tackled by Betsson’s awesome hockey players.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802

Easy To Share

Canon

You want to share the important moments in life with others. With the new Selphy ES2 it will be easier.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Photographer: Pelle Bergsten / Heartland
Advertising Agency: 802

Byggtankar

Fredells

We produced a quarterly magazine called Byggtankar with DYI tips and tricks.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Photographer: Hans Carlén
Designer/Final Art: Nikolaj Kledzik

The Vacation & The Speeding Ticket

HusmanHagberg

After each housing transaction, HusmanHagberg asks their customers what they think of their brokerage service. More than 90% are very satisfied with their work and are happy to recommend them to friends and acquaintances. HusmanHagberg has the most satisfied customers in the business. So we made a serie of radio ads that demonstrated this.

Idea & Script: Max Rosell, Pär Axelson
Account Manager: Charlie Bennet
Voice (The Speeding Ticket): Olle Sarri
Advertising Agency: 802
Sound: Krut

Idiom

Fredells

Idioms exist in every language. They are words or phrases that aren’t meant to be taken literally. And they are always fun to play with in advertising.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802

The Shower

Fredells

Bathroom weeks at Fredells hardware store.

Idea & Script: Max Rosell, Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802

The Best Seller

HusmanHagberg

Do you want your villa or apartment to be a bestseller? HusmanHagberg has over 90% satisfied customers.

Art Director: Max Rosell
Copywriter: Pär Axelsson
Photography, Retouch, Final Art: Martin Lydén
Photography, Retouch, Final Art: Johan Söderling
Account Manager: Charlie Bennet
Production Manager: Yvonne Näsman
Advertising Agency: 802

The Journey

HusmanHagberg

Now you can win both an inner and outer journey. Sign a sales assignment with HusmanHagberg and competed for HusmanHagbergs Luxury Moving Pack. We pack, move and clean – while you and your family enjoys the spa. Read more at www.husmanhagberg.se.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802

With The Environment In Mind

Canon

Canon laser products are designed with the environment in mind. Both your office environment and the global one. They reduce paper consumption, leave less debris and help determine carbon dioxide emissions.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
3D & Retouch: C2
Advertising Agency: 802

New York – 80s subway

New York – 80s subway

Midjourney, AI generated image project.

New York has always held a special place in my heart, inspired by both its street culture and graffiti scene. With the help of AI, I decided to travel back in time to the iconic and vibrant era of the 1980s, focusing on New York’s pulsating subway system. One lesson I’ve learned is to specify a year in my AI prompts, which really helps capture the authentic zeitgeist.

Art Director / AI prompt: Max Rosell