Onico – Licorice

Swedish Match

Some times a new product can be pronounced in two ways. How do you pronounce Onico’s new taste, if you get to choose, licorice or licorice? In Sweden there are some words that have the same spelling and meaning, but is pronounced differently. This divides Sweden in two groups. Which group do you belong to?

Art Director: Max Rosell
Copywriter: Christoffer Lann
Creative Director Mats Malmkvist
Account Manager: Mattias Wallin
Final Art: Joel Folkesson
Advertising Agency: Spinn