No real winter without O’boy


O’boy wanted to promote their water-based chocolate during the winter vacation in Sweden along with their wide range of chocolate products. This print ad ran in both Trade magazines and public magazines.

A fun fact is that this print ad won a small little price internaly at Kraft Foods. As the best ad that year amongst their products. I guess that a lot of people at Kraft Foods loves winter and chocolate.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Robert Bryhn
Production Manager: Amel Maaoui
Final Art: Petra Nilsson
Photo: David Hamp (RBLS)
Retouch: Christian Gardö (RBLS)
Advertising Agency: Storåkers McCann

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