Not Just a Bag of Trash

Städa Sverige

A print ad for a new communication concept for Städa Sverige (Clean Sweden), which works with local youth sports teams to keep Sweden litter-free. They serve animals and nature through environmental projects, where young athletes are tasked with cleaning up litter in their local communities. Their most famous effort is the cleanup with the yellow bags along Sweden’s roads, but they also run projects focused on cities & municipalities, coasts, nature & rivers, and water.

In 2023, 26,119 participants filled over 21,000 yellow bags with litter from Sweden’s natural areas, raising 8.8 million SEK for Swedish youth sports!

Creative/Art Director: Max Rosell
Creative/Copywriter: Alba Montheli
Account Executive: Christian Nivelius
Photographer: Michel Szabo
Retouch: Christer Avebjer
Advertising Agency: BANG Agency