Norrenergi is the local energy company that provides smart and sustainable district heating. However, it’s not just about keeping homes and places warm. It’s about making things a little warmer everywhere in Solna and Sundbyberg. That’s why Norrenergi supports youth sports and the clubs that enable their activities.
When it was Norrenergi’s turn to be the official sponsor for an AIK football match, we wanted to do something more than just sit in the VIP stands and eat hotdogs. We decided to share match tickets with the community.
We simply taped match tickets to a billboard in Solna. Anyone could come by and pick up their ticket. We were there to put up new tickets throughout the week leading up to the match.
Channels: OOH, Meta, Live, Friends Arena
Target area: Solna/Sundbyberg.
Total reach: 154 000
Audience during match: 21 176
Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Account Executive: Christian Nivelius
Account Manager: Isabelle Bergqvist
Production management: Liam Moorcroft
Project Assistant: Pelle Nisbel Fjäll
Photographer: Liam Moorcroft, Peter Nisbel Fjäll
Post producer, Online, Grade: Peter Nisbel Fjäll
Digital strategi / Ad spend: Sthlm Stratlab
Strategisk projektledare: William Friman
Mediarådigivare: Sofia Hult
Dataanalytiker: Viktor Lingslunde
Client: Monica Vilhelmson, Maria Carvinge, Annika Bremborg
Advertising Agency: BANG Agency