The Swedish Experience

General

Key visuals for General Snuff in the Duty Free Shop at Arlanda Airport, Stockholm, Sweden. A fun little fact is that this artwork was later copied by a Swedish snuff competitor. So I guess the campaign was appreciated by many.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Final Art: Olof Rogbrandt
Photographer: RBLS
Advertising Agency: Storåkers McCann
Brand Manager, Swedish Match: Frida Holgersson