Face Off / Kick Off


Launch campaign of “The New Expekt”, an updated betting site for the mobile user, with boosted odds, more odds on more matches and with super easy registration. We made TV commercials, print ads, outdoor ads and banners. 

“In mid-May, the acquisition of Expekt was consolidated and shortly thereafter, “New Expekt” was launched with a large and distinctive marketing campaign ahead of the European Football Championship. It has been a successful start and in a short time we have almost doubled Expekt’s revenues and market share in Sweden since the acquisition was completed.”
LeoVegas AB Q2: Quarterly report 1 april – 30 june 2021

Art Director: Max Rosell
Final Art: Max Rosell
Retusch: Christer Avebjer
Photographer: John Rosenlund
Creative Director: Johan Elsner
Client: Niklas Strandanäs
Advertising Agency: Elsner & Co

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