A Unique Matching Method


We chose to develop a metaphor for eWork’s unique matching method. A metaphor that is strongly graphic and that everyone recognizes. The solution was to use the human fingerprint. The classic symbol of identification.

A box that contains: brush, powder, gloves and an invitation to the recipient to brush the message himself. With the powder over the orange sheet, an illustration of a fingerprint with eWork’s keywords and its unique matching method emerges.

The Campaign won Gold i both Davey Awards and IT Business Awards.

Art Director: Max Hansson
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Yvonne Näsman
Illustration: Rithuset 
Advertising Agency: 802

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