UNICEF actively works to address our world’s global education crisis where around 244 million children are out of school, and 70% of the world’s ten-year-olds lack basic reading skills. BANG’s mission was to assist UNICEF in highlighting the education crisis and increasing engagement for children’s right to education. The goal was to inspire the public to actively support children’s right to education.
Using 100 illuminated school backpacks placed in an empty fictional classroom at Norrmalmstorg, we highlighted the severity of the education crisis. The result exceeded expectations: we reached a broad audience, generated significant funds, and established a long-term partnership with the Akelius Foundation, which doubled the funds raised. The campaign was successful in raising awareness and support for UNICEF’s education initiatives.
Creative/Art Director: Max Rosell
Account Executive: Alexandra Schytt
Account Manager Intern: Sara Sigurlaug, Vidar Hesselstad
Final Art: Lisa Evenås
Motion Graphics Designer: Verena Grahn
DOP, Post producer, Online, Grade: Nugglund AB
Photographer: Melker Dahlstrand, Nugglund AB
Client: Anna Kjellstrom, Daniela Holm Verzola
Advertising Agency: BANG Agency
Awards & Nominations: Spinn Awards