The City of Art

Wallstreet

“WALLSTREET – The City of Art” is a global concept for art exhibitions in our common urban spaces. Through the creation of diverse and expressive artworks, WALLSTREET contributes to the attractiveness of a space and highlights the meaning of both the art and culture as well as their place in an ever-changing environment. WALLSTREET, therefore, contributes to the development of not only a city but also the community that lives there. 

For WALLSTREET the soul and purpose of a place are of the utmost importance. The local establishment and contact with those who live and work in that place are essential for sustainable development. WALLSTREET stands for neighbourhoods. Together with professional artists and creatives, on a small scale, they give new life to their own places, and on a large scale, they contribute towards a better world. The art exhibition has been created so that it can be applied to different places around the world. 

For this exhibition I designed the art book “WALLSTREET – The City of Art” where all artworks have been collected and presented in a 160-page coffee table book.

Art Director: Max Rosell
Copywriter: Alba Montheli
Advertising Agency: BANG Agency

The Psychologist

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics. The campaign is about showing in an unexpected way that you can shop wherever and whenever you want and that you as a consumer can actually interact with brands. Showroom will become “The home of live shopping” and drive both consumers and brands to the platform.

The films were shown digitally – Youtube, LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Director: Sebastian Hedin
Producer: Niklas Adolfsson
DOP: Kenneth Ishii/Rockson
DIT: Federico Tonozzi
Casting: Sara & Jag
Soundtech: Felix Aneer
Electrician: Peter Övgård
Set designer: Joel Junsjö, Max Stenerudh
Video Editor: Gustav Öström/WGT
Postproduktion: The Chapel Films
Sound Edit: Red Pipe
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

The Street Musicians

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics. The campaign is about showing in an unexpected way that you can shop wherever and whenever you want and that you as a consumer can actually interact with brands. Showroom will become “The home of live shopping” and drive both consumers and brands to the platform.

The films were shown digitally – Youtube, LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Director: Sebastian Hedin
Producer: Niklas Adolfsson
DOP: Kenneth Ishii/Rockson
DIT: Federico Tonozzi
Casting: Sara & Jag
Soundtech: Felix Aneer
Electrician: Peter Övgård
Set designer: Joel Junsjö, Max Stenerudh
Video Editor: Gustav Öström/WGT
Postproduktion: The Chapel Films
Sound Edit: Red Pipe
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

The Youngsters

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics. The campaign is about showing in an unexpected way that you can shop wherever and whenever you want and that you as a consumer can actually interact with brands. Showroom will become “The home of live shopping” and drive both consumers and brands to the platform.

The films were shown digitally – Youtube, LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Director: Sebastian Hedin
Producer: Niklas Adolfsson
DOP: Kenneth Ishii/Rockson
DIT: Federico Tonozzi
Casting: Sara & Jag
Soundtech: Felix Aneer
Electrician: Peter Övgård
Set designer: Joel Junsjö, Max Stenerudh
Video Editor: Gustav Öström/WGT
Postproduktion: The Chapel Films
Sound Edit: Red Pipe
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

Identity

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics and with a fun and quirky attitude we have created an identity that arouses attention and curiosity, so people understand that there is something new in shopping. At Showroom they will find entertaining and surprising Live Shows. With a logo that has sprung from the round shape of things that highlight products, such as a spotlight or an expo-podium, we have created a symbol that becomes a negative ”S”. Which can be used as a playful pattern to build our identity on. It’s Showtime!

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Copywriter: Alba Montheli
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Foto/Film: RBLS
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

10th year anniversary

Invici


Invici is the interim and recruitment company for qualified economists. Through network building, search and traditional advertisement and application procedures, they match managers and key positions with their customers’ needs.

After 10 years in the business they wanted to celebrate this milestone. Did I hear party and balloons?

Art Director: Max Rosell
Copywriter: Lars Andersson
Account Executive: Patrick Walldén
Production Manager: Natalie Rosenberg
Advertising Agency: BANG Agency

Olympiafonden

Sveriges Olympiska Kommitté

The Nordea Olympiafond allows active athletes with potential to reach the top of the world, regardless of their own sport or family finances.

Danijela Rundqvist invested everything in ice hockey and won an Olympic silver and an Olympic bronze. Today she works to give young girls better conditions than those she had herself and thus give back to society. A silver can in the long run become gold.


Art Director: Max Rosell
Copywriter/Planner: Lars Andersson
Account Executive: Patrick Walldén
Production Manager: Natalie Rosenberg
Photographer: Henrik Kindgren
Client: Tobias Hauff
Advertising Agency: BANG

Streamed Heat

Norrenergi

A long-term concept around a father’s interest in district heating and the situations it creates in the family.

Creative/Copywriter: Peter Fjäll
Creative/Art Director: Max Rosell
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Produktion Company: Parapix
Director: Joel Ängeby
Executive Producer: Karl Blom
Producer: Joakim Ottander
DP: Daniel Hjellum
Post Producer: Louise Ahrén
Editor: Cecilia Callander
Grade: Marcell Lobenwein
Online: Joel Ängeby
Digital Strategy / Ad Spend: Sthlm Stratlab
Strategic Projectmanager: William Friman
Media Consultant: Sofia Hult
Data Analyst: Viktor Lingslunde
Client: Monica Vilhelmson, Maria Carvinge, Annika Bremborg
Advertising Agency: BANG Agency

Streamad Värme

Gävle Energi

A long-term concept around a father’s interest in district heating and the situations it creates in the family.

Copywriter: Peter Fjäll
Art Director: Max Rosell
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Produktion Company: Parapix / Online Voices
Director: Joel Ängeby
Executive Producer: Karl Blom
Producer: Joakim Ottander
Voice Over: Cristine Berglund
Advertising Agency: BANG Agency

The Neighbour

Ordna Bolån

The new brand “Orda Bolån” wanted to establish its trademark and unique mortgage brokerage.

The challenge was to reach people who wanted to buy a new home and thus needed a loan promise. The budget was limited, so the brand and the offer needed to be conveyed quickly and uncomplicatedly. Therefore, we chose to focus the media strategy around digital channels

We saw that many competitors communicated generically and were very offer-focused. So we did the opposite. With a concept called “Flyttdags,” we humorously showed different situations when it might be time to start thinking about buying a new home. Fun and unique in the industry!

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Account Executive: Patrick Walldén
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm
Advertising Agency: BANG Agency