Olympiafonden

Sveriges Olympiska Kommitté

The Nordea Olympiafond allows active athletes with potential to reach the top of the world, regardless of their own sport or family finances.

Danijela Rundqvist invested everything in ice hockey and won an Olympic silver and an Olympic bronze. Today she works to give young girls better conditions than those she had herself and thus give back to society. A silver can in the long run become gold.


Art Director: Max Rosell
Copywriter/Planner: Lars Andersson
Account Director: Patrick Walldén
Production Manager: Natalie Rosenberg
Photographer: Henrik Kindgren
Client: Tobias Hauff
Advertising Agency: BANG

Streamed Heat

Norrenergi

A long-term concept around a father’s interest in district heating and the situations it creates in the family.

Copywriter: Peter Fjäll
Art Director: Max Rosell
Account Manager: Christian Nivelius
Produktion Manager: Isabelle Bergqvist
Planner: Lars Andersson
Produktion Company: Parapix
Director: Joel Ängeby
Executive Producer: Karl Blom
Producer: Joakim Ottander
DP: Daniel Hjellum
Post Producer: Louise Ahrén
Editor: Cecilia Callander
Grade: Marcell Lobenwein
Online: Joel Ängeby
Digital Strategy / Ad Spend: Sthlm Stratlab
Strategic Projectmanager: William Friman
Media Consultant: Sofia Hult
Data Analyst: Viktor Lingslunde
Client: Monica Vilhelmson, Maria Carvinge, Annika Bremborg
Advertising Agency: BANG

The Neighbour

Ordna Bolån

Ordan Bolån is a new service that simplifies when you need a home loan or want to compare banks.

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm
Advertising Agency: BANG

The Meeting

Ordna Bolån

Ordan Bolån is a new service that simplifies when you need a home loan or want to compare banks.

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm
Advertising Agency: BANG

The Dinner

Ordna Bolån

Ordan Bolån is a new service that simplifies when you need a home loan or want to compare banks.

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm
Advertising Agency: BANG

Face Off / Kick Off

Expekt

Launch campaign of “The New Expekt”, an updated betting site for the mobile user, with boosted odds, more odds on more matches and with super easy registration. We made TV commercials, print ads, outdoor ads and banners. 

“In mid-May, the acquisition of Expekt was consolidated and shortly thereafter, “New Expekt” was launched with a large and distinctive marketing campaign ahead of the European Football Championship. It has been a successful start and in a short time we have almost doubled Expekt’s revenues and market share in Sweden since the acquisition was completed.”
LeoVegas AB Q2: Quarterly report 1 april – 30 june 2021

Idea: Team Elsner & Co
Advertising Agency: Elsner & Co

Winter Adventures

Ridebrain

A winter campaign for Ridebrain. The print ads ran in Åka Skidor, DI Weekend and King Magazine. Ridebrain is based in Åre, Sweden. They have a long experience of skiing and can help you find the equipment you need from world-leading brands. Let them guide you to the best purchase for your ride.

Art Director: Max Rosell
Final Art: Max Rosell, Ludvig Hansson
Account Director: Johan Elsner
Advertising Agency: Elsner & Co

Webshop

Ostbutiken

If you love good food, start with really good ingredients. At Ostbutikens small shop you can botanize among hundreds of cheeses, tasty charcuterie, carefully selected meats, olives and freshly baked bread. Maybe this is where you will find your new favorite salami or that handmade goat cheese that will be the highlight of the dinner. Whatever your preference, they are happy to guide you through some of Europe’s finest delicacies. Or you can shop everything at Ostbutikenodengatan.se.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Photographer/Video: Gabriella Kjellqvist
Programing: Friends From Up North

The Seven Summits

Mitsubishi

Renata Chlumska – The first Swedish woman to climb The Seven Summits. MMC Bilar Sverige AB is the general agent for Mitsubishi Motors passenger cars and light trucks in Sweden.

Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Max Piltz
Retouch: RBLS

The Restaurant

LeoVegas

Sometimes it can be nice to take time out from the action life. But wherever Dolph Lundgren is, he is met by action, when he is just trying to enjoy a little royal relaxation.

Idea & Script: Team Elsner & Co
Advertising Agency: Elsner & Co