Streamad Värme

Gävle Energi

A long-term concept around a father’s interest in district heating and the situations it creates in the family.

Copywriter: Peter Fjäll
Art Director: Max Rosell
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Produktion Company: Parapix / Online Voices
Director: Joel Ängeby
Executive Producer: Karl Blom
Producer: Joakim Ottander
Voice Over: Cristine Berglund
Advertising Agency: BANG Agency

Jackpot Fiesta

LeoVegas

If you as a high roller want a really big casino bonus, there is a casino that gives away 5 times more than most casinos. LeoVegas has Sweden’s largest casino bonus for high rollers. That is what we call a Jackpot Fiesta… ¡Ay, caramba!

Idea & Script: Max Rosell, Johan Elsner
Art Director: Max Rosell
Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Sound: Redpipe
Client: Niklas Jansson, Niklas Strandanäs
Advertising Agency: Elsner & Co

The Angry Finn

LeoVegas

The former world champion in wrestling Frank Andersson calls everyone to compete in the Black Jack Nordic Championship to make the Finns angry.

Idea & Script: Max Rosell, Anna Perrolf
Voice: Frank Andersson
Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Sound: Stopp
Client: Robin Ramm-Ericson, Niklas Strandanäs
Advertising Agency: Elsner & Co

The Christmas Song

Tre

A Christmas song about everything that belongs to Christmas. Such as Smartphones and wireless broadband.

Idea and Lyrics: Max Rosell, Dan Fredriksson
Advertising Agency: Storåkers McCann

The Riddle

Mobil 1

Mobil 1, the car oil that can handle the Swedish winter.

Idea & Script: Max Rosell, Max Piltz
Account Manager: Anders Skagerfält
Production Manager: Stephanie Kinnard
Advertising Agency: Storåkers McCann

The Car

Dressman

Radio ads for Dressmann that got praised at Resumés creativity contest Monthly Sound.

Idea and Script: Max Rosell & Pär Axelson
Project Manager: Charlie Bennet
Sound: Morgankane
Advert Agency: 802

The Vacation & The Speeding Ticket

HusmanHagberg

After each housing transaction, HusmanHagberg asks their customers what they think of their brokerage service. More than 90% are very satisfied with their work and are happy to recommend them to friends and acquaintances. HusmanHagberg has the most satisfied customers in the business. So we made a serie of radio ads that demonstrated this.

Idea & Script: Max Rosell, Pär Axelson
Account Manager: Charlie Bennet
Voice (The Speeding Ticket): Olle Sarri
Advertising Agency: 802
Sound: Krut

The Shower

Fredells

Bathroom weeks at Fredells hardware store.

Idea & Script: Max Rosell, Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802