The Best Seller

HusmanHagberg

Do you want your villa or apartment to be a bestseller? HusmanHagberg has over 90% satisfied customers.

Art Director: Max Rosell
Copywriter: Pär Axelsson
Photography, Retouch, Final Art: Martin Lydén
Photography, Retouch, Final Art: Johan Söderling
Account Manager: Charlie Bennet
Production Manager: Yvonne Näsman
Advertising Agency: 802

The Journey

HusmanHagberg

Now you can win both an inner and outer journey. Sign a sales assignment with HusmanHagberg and competed for HusmanHagbergs Luxury Moving Pack. We pack, move and clean – while you and your family enjoys the spa. Read more at www.husmanhagberg.se.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802

With The Environment In Mind

Canon

Canon laser products are designed with the environment in mind. Both your office environment and the global one. They reduce paper consumption, leave less debris and help determine carbon dioxide emissions.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
3D & Retouch: C2
Advertising Agency: 802

Summer tires

Bythjul.com

Change summer tires at www.bythjul.com. You can save a lot of money by changing your summer tires online: It’s easier, cleaner and cheaper. If you buy complete wheels, we assemble tires and rims together and sends them home to the door completely free of charge.

The campaign ran in Expressen, GP and outdoor on busses.

Art Director: Max Rosell
Copywriter: Pär Axelson
Project Manager: Charlie Bennet
Advertising Agency: 802

My Way

Canon

Get creative with Canon. Create your own T-shirts, postcards, stickers, CDs and albums at home with Canons printers and photo paper.

An illustration that symbolizes creativity made by a fabulous guy I found in England. The campaign design was made in scrapbook style and mentioned in CapDesign.se.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Frida Frisén
Advertising Agency: 802
Illustrator: Couscouskid.co.uk

Great Ideas Grow Better Below Zero

Luleå Tekniska Universitet

In August 2005, we developed the creative concept “Great Ideas Grow Better Below Zero”. An advertising concept that for over a decade has served as a voice for LTU to attract new students, students who in return have contributed to the world of research, and got funders and key people to direct their research to LTU. LTU is located at the Arctic Circle and the advantage of the supposed disadvantage is that good ideas grow better below zero. The imagery shows different types of objects frozen in ice blocks, objects or programs that LTU provides. With the concept, LTU has simply gained its own voice with humor and warmth in a cool and beautiful environment, a difficult concept that no other university can use and which makes it possible to keep a clear line in all communication, regardless of media. At the same time, we communicate that LTU has an inspiring research environment, unique to Sweden. And of course you contribute better to the research when you keep your head cool.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Director: Jan Tallroth
Planner: Birgitta Brännström

Menu boards

Coca-Cola & SF

Coca-Cola teamed upped with SF cinema. To create menu boards in and around the cinemas. We made several key visuals, e.g. Classic, Hollywood, Oscars and Campaign menus.

The artwork got a diploma from London International Awards (LIA). And it was very appreciated by booth Coca-Cola and SF, they updated the menus from time to time during a decade. But always keeping the design we once made.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Hanse Thorslund
Production Manager: Anna Klange
Advertising Agency: Ogilvy