Key Visual for Swedish Matchs snuff brand General Smooth.
Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Anders Skagerfält
Photographer & Retouch: RBLS
Advertising Agency: Storåkers McCann
Brand Manager, Swedish Match: Frida Holgersson
Key Visual for General Long Sterk for the Norwegian market.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Advertising Agency: Storåkers McCann
Photographer: RBLS
Exquisite handmade cigars from Macanudo.
Art Director: Max Rosell
Copywriter: Christoffer Törnblom
Final Art and Retouch: Curt Baldwin
Account Manager: Anders Skagerfält
Advertising Agency: Storåkers McCann
Titeldata makes your magazine edition greater than today.
Art Diretor: Max Rosell
Copywriter: Max Piltz
Photographer: RBLS
Advertising Agency: Storåkers McCann
Lantmännen’s product Kungsörnen makes a difference. Print campaign of Kungsörnen’s different types of flour. Vinjett – Wheat flour of spring wheat, Graham flour of spring wheat and Evolo – Rye flour.
Art Direction: Max Rosell
Copywriter: Max Piltz
Account Manager: Johanna Smeds
Final Art: Jensen Pamp Design
Advertising Agency: Storåkers McCann
Key visuals for General Snuff in the Duty Free Shop at Arlanda Airport, Stockholm, Sweden. A fun little fact is that this artwork was later copied by a Swedish snuff competitor. So I guess the campaign was appreciated by many.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Final Art: Olof Rogbrandt
Photographer: RBLS
Advertising Agency: Storåkers McCann
Brand Manager, Swedish Match: Frida Holgersson
Ferment in the fridge overnight and bake in the oven in the morning. Try Kungsörnens Cold-fermented breakfast rolls! Surprise yours loved ones with a fantastic breakfast.
Art Director: Max Rosell
Copywriter: Max Piltz
Retusch: C2
Advertising Agency: Storåkers McCann
The Advertising Agency 802 had an overall strategy and production responsibility for all store communication to Canon in Sweden. A client I took with me from the advertising agency Ogilvy. The mission involves being strategic and tactically plan, produce and carry out campaigns in and around the retail level. As well as the main responsibility for everyone involved retail / action marketing activities.
“Focus on Fashion” was a campaign where we took Canon’s global PR initiative to sponsor all the world’s fashion weeks, into all sales channels, at all levels, first internally then towards customer locally (B2B) and consumer (B2C). Which is a bit more standard today, but then it was a completely new initiative, which made a big impression both on sales and on their way of working. With cooperation with Swedish Fashion store MQ. We produced; Hanging signs, posters, printer sheets, double-sided coupon booklets, tent cards, shelf signs, banners, display boxes and a campaign website. Most of the art work was printed on special silver paper. To give that feeling of fashion.
A fun fact is that, this campaign broke all sells record at Canon Sweden.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Frida Frisén
Final Art: Caroline Hedetoft
Photographer: Daniel Lindh
Advertising Agency: 802
Stop aging, with Canon photo paper, you get a durability that lasts for several generations to come. The print ad got a diploma from Eurobest.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802
Even for craftsmen, it is important to get that right Feng Shui feeling when building things. Fredells helps them.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802