Lantmännen’s product Kungsörnen makes a difference. Print campaign of Kungsörnen’s different types of flour. Vinjett – Wheat flour of spring wheat, Graham flour of spring wheat and Evolo – Rye flour.
Art Direction: Max Rosell
Copywriter: Max Piltz
Account Manager: Johanna Smeds
Final Art: Jensen Pamp Design
Advertising Agency: Storåkers McCann
Key visuals for General Snuff in the Duty Free Shop at Arlanda Airport, Stockholm, Sweden. A fun little fact is that this artwork was later copied by a Swedish snuff competitor. So I guess the campaign was appreciated by many.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Final Art: Olof Rogbrandt
Photographer: RBLS
Advertising Agency: Storåkers McCann
Brand Manager, Swedish Match: Frida Holgersson
Ferment in the fridge overnight and bake in the oven in the morning. Try Kungsörnens Cold-fermented breakfast rolls! Surprise yours loved ones with a fantastic breakfast.
Art Director: Max Rosell
Copywriter: Max Piltz
Retusch: C2
Advertising Agency: Storåkers McCann
O’boy wanted to promote their water-based chocolate during the winter vacation in Sweden along with their wide range of chocolate products. This print ad ran in both Trade magazines and public magazines.
A fun fact is that this print ad won a small little price internaly at Kraft Foods. As the best ad that year amongst their products. I guess that a lot of people at Kraft Foods loves winter and chocolate.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Robert Bryhn
Production Manager: Amel Maaoui
Final Art: Petra Nilsson
Photo: David Hamp (RBLS)
Retouch: Christian Gardö (RBLS)
Advertising Agency: Storåkers McCann
O’boy Dark and O’boy Plus are two new products in the O’boy range. Make sure you top your day with one of them.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Final Art: Max Rosell
Account Manager: Robert Bryhn
Production Manager: Amel Maaoui
Final Art: Petra Nilsson
Photographer: RBLS
Retouch: RBLS
Advertising Agency: Storåkers McCann
The Advertising Agency 802 had an overall strategy and production responsibility for all store communication to Canon in Sweden. A client I took with me from the advertising agency Ogilvy. The mission involves being strategic and tactically plan, produce and carry out campaigns in and around the retail level. As well as the main responsibility for everyone involved retail / action marketing activities.
“Focus on Fashion” was a campaign where we took Canon’s global PR initiative to sponsor all the world’s fashion weeks, into all sales channels, at all levels, first internally then towards customer locally (B2B) and consumer (B2C). Which is a bit more standard today, but then it was a completely new initiative, which made a big impression both on sales and on their way of working. With cooperation with Swedish Fashion store MQ. We produced; Hanging signs, posters, printer sheets, double-sided coupon booklets, tent cards, shelf signs, banners, display boxes and a campaign website. Most of the art work was printed on special silver paper. To give that feeling of fashion.
A fun fact is that, this campaign broke all sells record at Canon Sweden.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Frida Frisén
Final Art: Caroline Hedetoft
Photographer: Daniel Lindh
Advertising Agency: 802
Stop aging, with Canon photo paper, you get a durability that lasts for several generations to come. The print ad got a diploma from Eurobest.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802
Even for craftsmen, it is important to get that right Feng Shui feeling when building things. Fredells helps them.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802
You want to share the important moments in life with others. With the new Selphy ES2 it will be easier.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Photographer: Pelle Bergsten / Heartland
Advertising Agency: 802
Idioms exist in every language. They are words or phrases that aren’t meant to be taken literally. And they are always fun to play with in advertising.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802