Frank Andersson consolidates his role as LeoVegas front figure in various media channels. The Swedish wrestling world champion has found his source of entertainment and excitement through Sweden’s mobile casino, not much else impresses him.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Final Art: Max Rosell
Photographer: Mikael Strinnhed, André Prtic
Creative Director: Johan Elsner
Client: Robin Ramm-Ericson, Niklas Strandanäs
Advertising Agency: Elsner & Co
Some times a new product can be pronounced in two ways. How do you pronounce Onico’s new taste, if you get to choose, licorice or licorice? In Sweden there are some words that have the same spelling and meaning, but is pronounced differently. This divides Sweden in two groups. Which group do you belong to?
Art Director: Max Rosell
Copywriter: Christoffer Lann
Creative Director Mats Malmkvist
Account Manager: Mattias Wallin
Final Art: Joel Folkesson
Advertising Agency: Spinn
The Swedish snuff brand General wanted to update its brand so that it felt more luxurious and more premium. To the new product design we added a wallpaper with the new crest. A wallpaper that felt glossy and luxurious and that could be used to highlight offers.
Art Director: Max Rosell
Copywriter: Christoffer Törnblom
Creative Director Mats Malmkvist
Account Manager: Mattias Wallin
Final Art: Joel Folkesson
Advertising Agency: Spinn
Brand Manager, Swedish Match: Frida Holgersson
TV Commercial, print ads and images for AXA and their product Havreflakes (Oat Flakes) with the Swedish pole vaulter Angelica Bengtsson, the Danish competitive swimmer Lotte Friis and the Norwegian hurdler Christina Vukičević for the Nordic Markets.
Idea & Script: Max Rosell & Max Piltz
Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Thomas Brenemark
Production Manager: Jonna Liljendahl
Final Art: Daniel Köpman
Photographer: Morgan Norman
Director: Emil Möller
Production: B-reel
Agency: Storåkers McCann
Print ad for Nescafé Dolce Gusto in the Nordic countries. It easily brews 20 different kinds of drinks, everything from a soft latte macchiato and a rich espresso to a cup of hot chocolate and cooling iced tea. And it is available in a variety of colors.
Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Robert Bryhn
Advertising Agency: Storåkers McCann
The perfect wedding gift. Every day it will remind you of the happiest day of your life. In addition, it brews delicious coffee. Nescafé Dolce Gusto is available in a variety of colors and models, even in bridal white. So that you can really enjoy everything that will soon be yours forever.
Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Robert Bryhn
Production Manager: Maria Florell
Fotographer: Hans Carlén, B-smart
Retouch: Anna Nordstedt, B-smart
Advertising Agency: Storåkers McCann
Onico+ contains natural caffeine from guarana and ginsenosides from ginseng root that gives you a nicotine free rush. That little plus sign is what gets you started, whether it’s recharging before a boxing match, being focused on a pool game or stagediving at a concert.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Final Art: Olof Rogbrant
Production Manager: Sofia Beme
Fotographer: Calle Stoltz
Retouch: Johan “Cabbe” Cabezos
Advertising Agency: Storåkers McCann
Swedish Match wanted to make their No 1 snuff General to feel more contemporary and luxurious.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Anders Skagerfält
Final Art: Olof Rogbrant
Photographer: Daniel Lindh
Advertising Agency: Storåkers McCann
Brand Manager, Swedish Match: Frida Holgersson
Product design and posters for a limited edition of Catch. The female snuff.
Art Director: Max Hansson
Copywriter: Max Piltz
Planer: Johan Rynell
Account Manager: Anders Skagerfält
Production Manager: Ulrika Orrby
Illustrator: Liselotte Watkins
Fotographer: RBLS
Advertising Agency: Storåkers McCann
A print ad that illustrate that the new HTH Vitamin B5 White Tea has a mild fragrance and is moisturizing.
Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Robert Bryhn
Final Art: Jacob Hamilton
Advertising Agency: Storåkers McCann