Dolph Lundgren

LeoVegas

Dolph Lundgren, the Swedish actor, filmmaker, and martial arts expert. That Dolph loves speed and action is probably not any news to most Swedes. As current in several new major action movies, we portrayed Dolph’s hunt for speed and entertainment.

Art Director: Max Rosell
Final Art: Ludvig Hansson
Retusch: Christer Avebjer
Photographer: André Prtic
Creative Director: Johan Elsner
Client: Niklas Jansson, Niklas Strandanäs
Advertising Agency: Elsner & Co

Sjukt snabba leveranser

Meds

We contracted Måns Zellmerlöw as an ambassador for Meds.se. Meds.se provides low prices and lightning fast deliveries directly to your home on Meds.se. You simply do not have to go to the pharmacy yourself, Meds is always where you are, for you! We made TV commercials, outdoor prints and online banners along with creating a huge image bank.

Art Director: Max Rosell
Final Art: Ludvig Hansson
Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Portrait Photographer: John Rosenlund
Still Life Photographer: Christer Avebjer
Retouch: Christer Avebjer, Ludvig Hansson
Client: Björn Thorngren
Advertising Agency: Elsner & Co

Bonnier Fastigheter läge

Bonnier Fastigheter

A series of images and print ads about Bonnier Fastigheter and their rental properties with good locations in Stockholm City. That also promotes the proud people at Bonnier Fastigheter.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Final Art: Max Rosell
Account Director: Martin Östergren
Photographer: Björn Terring
Advertising Agency: Elsner & Co

Sport

LeoVegas

For LeoVegas Sport we contracted a bunch of athletes to be the ambassadors of the markets of Sweden, Denmark, Germany and Canada.

Mats Sundin
Former Swedish national ice hockey player who played the majority of his career in the NHL teams Quebec Nordiques, Toronto Maple Leafs and Vancouver Canucks.

Tommy Söderström
Swedish national former ice hockey goaltender. Played in NHL with the Philadelphia Flyers and New York Islanders.

Lothar Matthäus
German football manager and former national player. Played for Bayern München and Inter.

Stefan Kretzschmar
German former national handball player.

Patrick Ekwall
Swedish sport journalist.

Stefan Schwarz
Swedish former national football player, also played for Malmö FF, Benfica, Arsenal, Fiorentina, Valencia and Sunderland.

Hanna Ljungberg
Swedish former national football player, also played for Umeå IK.

Andreas Andersson
Swedish former national footballer. Also played for IFK Göteborg, A.C. Milan and Newcastle United.

Thomas Gravesen
Danish former national football player, also played for Everton, Real Madrid and Celtic.

Nadia Nadim
Danish national football player, plays for Paris Saint-Germain, previous played for Manchester City.

Art Director: Max Rosell
Final Art: Ludvig Hansson
Photographer: Mikeal Strinnhed, John Rosenlund, André Prtic
Creative Director: Johan Elsner
Client: Niklas Strandanäs, Steve Spindler, Toby Scholz, Peter Weinreich
Advertising Agency: Elsner & Co

Frank Andersson

LeoVegas

Frank Andersson consolidates his role as LeoVegas front figure in various media channels. The Swedish wrestling world champion has found his source of entertainment and excitement through Sweden’s mobile casino, not much else impresses him.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Final Art: Max Rosell
Photographer: Mikael Strinnhed, André Prtic
Creative Director: Johan Elsner
Client: Robin Ramm-Ericson, Niklas Strandanäs
Advertising Agency: Elsner & Co

Onico – Licorice

Swedish Match

Some times a new product can be pronounced in two ways. How do you pronounce Onico’s new taste, if you get to choose, licorice or licorice? In Sweden there are some words that have the same spelling and meaning, but is pronounced differently. This divides Sweden in two groups. Which group do you belong to?

Art Director: Max Rosell
Copywriter: Christoffer Lann
Creative Director Mats Malmkvist
Account Manager: Mattias Wallin
Final Art: Joel Folkesson
Advertising Agency: Spinn

The Pattern

Swedish Match

The Swedish snuff brand General wanted to update its brand so that it felt more luxurious and more premium. To the new product design we added a wallpaper with the new crest. A wallpaper that felt glossy and luxurious and that could be used to highlight offers.

Art Director: Max Rosell
Copywriter: Christoffer Törnblom
Creative Director Mats Malmkvist
Account Manager: Mattias Wallin
Final Art: Joel Folkesson
Advertising Agency: Spinn
Brand Manager, Swedish Match: Frida Holgersson

Kraft att lyckas

AXA

TV Commercial, print ads and images for AXA and their product Havreflakes (Oat Flakes) with the Swedish pole vaulter Angelica Bengtsson, the Danish competitive swimmer Lotte Friis and the Norwegian hurdler Christina Vukičević for the Nordic Markets.

Idea & Script: Max Rosell & Max Piltz
Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Thomas Brenemark
Production Manager: Jonna Liljendahl
Final Art: Daniel Köpman
Photographer: Morgan Norman
Director: Emil Möller
Production: B-reel
Agency: Storåkers McCann

Forget Everything You Know About Coffee Makers

Nescafé Dolce Gusto

Print ad for Nescafé Dolce Gusto in the Nordic countries. It easily brews 20 different kinds of drinks, everything from a soft latte macchiato and a rich espresso to a cup of hot chocolate and cooling iced tea. And it is available in a variety of colors.

Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Robert Bryhn
Advertising Agency: Storåkers McCann

Yours For Ever

Nescafé Dolce Gusto

The perfect wedding gift. Every day it will remind you of the happiest day of your life. In addition, it brews delicious coffee. Nescafé Dolce Gusto is available in a variety of colors and models, even in bridal white. So that you can really enjoy everything that will soon be yours forever.

Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Robert Bryhn
Production Manager: Maria Florell
Fotographer: Hans Carlén, B-smart
Retouch: Anna Nordstedt, B-smart
Advertising Agency: Storåkers McCann