The RagSock

Norrenergi

Norrenergi provides sustainable district heating to Solna and Sundbyberg. During the year, a new communication concept was launched: “We make Norrenergi supplies sustainable district heating to the communities of Solna and Sundbyberg. In line with our recent communication concept, “Making Solna and Sundbyberg a Little Warmer,” we are committed to go beyond providing heat. We aim to engage and be a meaningful contributor to Solna and Sundbyberg neighborhoods.

Purpose and goals
Not everyone has warm feet in the winter. Especially Warm feet are a luxury not everyone enjoys, particularly the homeless, whose numbers are sadly on the rise. To address this, we’ve initiated a warming initaive: knitting wool socks. The project is a collaboration with local enthusiasts eager to extend a helping hand to those in need. We sell the hand-knitted socks at raggsockan.se and various local events, and all profits are directed to Stockholms Stadsmission. By providing the necessary materials and offering knitting lessons, we invite the entire community to contribute.

Brief
The advertising for district heating is generic. And boring. It’s drone shots of nice houses, people drinking tea, a cute cat on a radiator, and warm The typical advertising narrative for district heating is boring and generic, often showcasing people enjoying tea, cats luxuriating on radiators, and the comfort of warm showers. Our task was to be different. The RagSock initiative demonstrate Norrenergi’s commitment to spread warmth and highlight our role as an important part of the Solna and Sundbyberg communities.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Account Executive: Christian Nivelius
Account Manager: Amelie Lagerstedt, Liam Moorcroft
Content Manager: Mira Blomstersjö
Photographer: Sun Kim
DOP, Post producer, Online, Grade: Verena Grahn
Digital strategi / Ad spend: Sthlm Stratlab
Strategisk projektledare: William Friman
Mediarådigivare: Sofia Hult 
Dataanalytiker: Viktor Lingslunde 
Client: Monica Vilhelmson, Maria Carvinge, Annika Bremborg
Advertising Agency: BANG Agency

The Vision

Norrenergi

An image that symbolizes all of what Norrenergi stands for. “Vi vill framåt. Vi arbetar tillsammans. Vi skapar trygghet. Vi har med hjärtat.”

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Account Executive: Christian Nivelius
Account Manager: Isabelle Bergqvist
Production management: Liam Moorcroft
Project Assistant: Pelle Nisbel Fjäll
Junior Art Director: Lisa Evenås
Photographer: Hans Ericksson (Agent Bauer)
Client: Monica Vilhelmson, Maria Carvinge, Annika Bremborg
Advertising Agency: BANG Agency

Olympiafonden

Sveriges Olympiska Kommitté

The Nordea Olympiafond allows active athletes with potential to reach the top of the world, regardless of their own sport or family finances.

Danijela Rundqvist invested everything in ice hockey and won an Olympic silver and an Olympic bronze. Today she works to give young girls better conditions than those she had herself and thus give back to society. A silver can in the long run become gold.


Art Director: Max Rosell
Copywriter/Planner: Lars Andersson
Account Executive: Patrick Walldén
Production Manager: Natalie Rosenberg
Photographer: Henrik Kindgren
Client: Tobias Hauff
Advertising Agency: BANG

Face Off / Kick Off

Expekt

Launch campaign of “The New Expekt”, an updated betting site for the mobile user, with boosted odds, more odds on more matches and with super easy registration. We made TV commercials, print ads, outdoor ads and banners. 

“In mid-May, the acquisition of Expekt was consolidated and shortly thereafter, “New Expekt” was launched with a large and distinctive marketing campaign ahead of the European Football Championship. It has been a successful start and in a short time we have almost doubled Expekt’s revenues and market share in Sweden since the acquisition was completed.”
LeoVegas AB Q2: Quarterly report 1 april – 30 june 2021

Art Director: Max Rosell
Final Art: Max Rosell
Retusch: Christer Avebjer
Photographer: John Rosenlund
Creative Director: Johan Elsner
Client: Niklas Strandanäs
Advertising Agency: Elsner & Co

Winter Adventures

Ridebrain

A winter campaign for Ridebrain. The print ads ran in Åka Skidor, DI Weekend and King Magazine. Ridebrain is based in Åre, Sweden. They have a long experience of skiing and can help you find the equipment you need from world-leading brands. Let them guide you to the best purchase for your ride.

Art Director: Max Rosell
Final Art: Max Rosell, Ludvig Hansson
Creative Director: Johan Elsner
Client: Niklas Strandanäs
Advertising Agency: Elsner & Co

The Seven Summits

Mitsubishi

Renata Chlumska – The first Swedish woman to climb The Seven Summits. MMC Bilar Sverige AB is the general agent for Mitsubishi Motors passenger cars and light trucks in Sweden.

Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Max Piltz
Retouch: RBLS

Dolph Lundgren

LeoVegas

Dolph Lundgren, the Swedish actor, filmmaker, and martial arts expert. That Dolph loves speed and action is probably not any news to most Swedes. As current in several new major action movies, we portrayed Dolph’s hunt for speed and entertainment.

Art Director: Max Rosell
Final Art: Ludvig Hansson
Retusch: Christer Avebjer
Photographer: André Prtic
Creative Director: Johan Elsner
Client: Niklas Jansson, Niklas Strandanäs
Advertising Agency: Elsner & Co

Sjukt snabba leveranser

Meds

We contracted Måns Zellmerlöw as an ambassador for Meds.se. Meds.se provides low prices and lightning fast deliveries directly to your home on Meds.se. You simply do not have to go to the pharmacy yourself, Meds is always where you are, for you! We made TV commercials, outdoor prints and online banners along with creating a huge image bank.

Art Director: Max Rosell
Final Art: Ludvig Hansson
Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Portrait Photographer: John Rosenlund
Still Life Photographer: Christer Avebjer
Retouch: Christer Avebjer, Ludvig Hansson
Client: Björn Thorngren
Advertising Agency: Elsner & Co

Bonnier Fastigheter läge

Bonnier Fastigheter

A series of images and print ads about Bonnier Fastigheter and their rental properties with good locations in Stockholm City. That also promotes the proud people at Bonnier Fastigheter.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Final Art: Max Rosell
Account Director: Martin Östergren
Photographer: Björn Terring
Advertising Agency: Elsner & Co

Sport

LeoVegas

For LeoVegas Sport we contracted a bunch of athletes to be the ambassadors of the markets of Sweden, Denmark, Germany and Canada.

Mats Sundin
Former Swedish national ice hockey player who played the majority of his career in the NHL teams Quebec Nordiques, Toronto Maple Leafs and Vancouver Canucks.

Tommy Söderström
Swedish national former ice hockey goaltender. Played in NHL with the Philadelphia Flyers and New York Islanders.

Lothar Matthäus
German football manager and former national player. Played for Bayern München and Inter.

Stefan Kretzschmar
German former national handball player.

Patrick Ekwall
Swedish sport journalist.

Stefan Schwarz
Swedish former national football player, also played for Malmö FF, Benfica, Arsenal, Fiorentina, Valencia and Sunderland.

Hanna Ljungberg
Swedish former national football player, also played for Umeå IK.

Andreas Andersson
Swedish former national footballer. Also played for IFK Göteborg, A.C. Milan and Newcastle United.

Thomas Gravesen
Danish former national football player, also played for Everton, Real Madrid and Celtic.

Nadia Nadim
Danish national football player, plays for Paris Saint-Germain, previous played for Manchester City.

Art Director: Max Rosell
Final Art: Ludvig Hansson
Photographer: Mikeal Strinnhed, John Rosenlund, André Prtic
Creative Director: Johan Elsner
Client: Niklas Strandanäs, Steve Spindler, Toby Scholz, Peter Weinreich
Advertising Agency: Elsner & Co