TV Commercial for Nescafé Dolce Gusto in the Nordic countries.
Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Robert Bryhn
Production Manager: Maria Florell
Production Company: Colony
Advertising Agency: Storåkers McCann
In the past, all advertising workers dreamed of doing a full page in the daily press. Today, most people dream of something completely different. Dagens Industri is Sweden’s leading business magazine with 383,000 daily readers who earn an average of 400,000 a year. Our challenge was to tell newspaper-tired advertising agency people and media advisers that an ad in DI can still be the most effective way to reach that target audience. We advertisers love (yes, or maybe used to love) good case films: elegant sums up and explains even the most advanced connections between different media. Our solution for Dagens Industri was therefore to make such a case film – but a fake variant with a surprising ending. Video was uploaded to YouTube and then sent as a link in an email to about 150 friends and colleagues in the Swedish advertising industry. To date, the film, despite its narrow target audience, has been shown over 80,000 times.
It was rewarded with a Guldägget diploma, Silver at Eurobest, Diploma at 100-wattaren and Best Use of Media at Ads of the World. Also mentioned in The Gunn Report – Showreel Of The Year. And a personal letter from the Executive Director, New York Press Association, Michelle K. Rea.
Art Director: Max Rosell, Henric Almquist, Patrik Reuterskiöld
Copywriter: Martin Johansen
Producer: Anton Ahlenius
Music: Björn Carlberg
Final Art: Jacob Hamilton
Planner: Therese Bohlin
Production Manager: Maria Jonsson
Account Manager: Lina Wätte
Credits: Oskar Skott, Daniel Åhman
Play-off times in the Eliteserien mean tighter games and tougher times. Do you know someone who would need a nice tackle to get into the match? Give someone a nice Tacklogram and get up to SEK 500. Every week, Betsson adds a new film with a person who has been tackled by Betsson’s awesome hockey players.
Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Advertising Agency: 802
TVC for all of Coca-Colas light range products in Denmark and Sweden. “Att välja lätt har aldrig varit svårare.”
Art Director: Max Rosell
Copywriter: Anna Perrolf
Creative Director: Johan Elsner
Marketing Director, Coca-Cola: Jens Jermiin
Advertising Agency: Ogilvy