The Dinner

Ordna Bolån

The new brand “Orda Bolån” wanted to establish its trademark and unique mortgage brokerage.

The challenge was to reach people who wanted to buy a new home and thus needed a loan promise. The budget was limited, so the brand and the offer needed to be conveyed quickly and uncomplicatedly. Therefore, we chose to focus the media strategy around digital channels

We saw that many competitors communicated generically and were very offer-focused. So we did the opposite. With a concept called “Flyttdags,” we humorously showed different situations when it might be time to start thinking about buying a new home. Fun and unique in the industry!

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Account Executive: Patrick Walldén
Production Company: Parapix
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm, OrdaBolån
Advertising Agency: BANG Agency

The Restaurant

LeoVegas

Sometimes it can be nice to take time out from the action life. But wherever Dolph Lundgren is, he is met by action, when he is just trying to enjoy a little royal relaxation.

Idea & Script: Max Rosell
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: Andre Prtic
Post Production: Frost VFX
Client: Niklas Jansson, Niklas Strandanäs
Advertising Agency: Elsner & Co

The Ninjas

LeoVegas

Dolph Lundgren is as fast as lightning. Just as LeoVegas handle their fast payouts with Bank ID. Watch him whoop those ninja asses. This commercial was also a through ball at Ninja Casino, who claimed that they had the fastest payouts in the business.

The commercial was reported to the Advertising Ombudsman in 2019 but was cleared with the following reasoning: “Reklamombudsmannens opinionsnämnd finner att reklamen inte är könsdiskriminerande eller diskriminerande mot härkomst eller religion. Den strider därmed inte mot artikel 4 i Internationella Handelskammarens regler för reklam och marknadskommunikation.”
Source: RO (2019-01-24)

Idea & Script: Max Rosell
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: Andre Prtic
Post Production: Frost VFX
Advertising Agency: Elsner & Co

The Beach

LeoVegas

Actors Regina Lund and Ewa Fröling visited LeoVegas during the summer. This is a script about the myth that you are not allowed to swim after eating. (This script was also adapted to the danish and italian market.)

Idea & Script: Max Rosell
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: André Prtic
Client: Niklas Jansson, Niklas Strandanäs
Advertising Agency: Elsner & Co

The Queue

LeoVegas

The Danish comedian Uffe Holm chooses the the longest queue in the store. Why? Because it obviously must be the best queue … and also, he will be able to play some more on LeoVegas before reaching the cashier.

Idea & Script: Max Rosell
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: Andre Prtic
Client: Peter Weinreich
Advertising Agency: Elsner & Co

Frank Andersson

LeoVegas

In 2015, I developed the advertising concept “The Collector” for LeoVegas with the main character Frank Andersson, which consolidates its role as LeoVegas front figure in various media channels. The Swedish champion has found his source of entertainment and excitement through LeoVegas – Sweden’s Mobile Casino. And with the winnings, he was able to collect celebrities. Everything from musicians, sports celebrities, newscasters to choirs. He collects everything. Here you can see a selection of films, we basically produced a new commercial every month for almost four years. You can also read what the first presented script looked like.

In 2018, unfortunately, Frank Andersson passed away and the concept was replaced by Dolph Lundgren who loves speed, excitement and action.

Idea & Script: Max Rosell
Art Director: Max Rosell
Copywriter: Max Piltz
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: André Prtic
Client: Niklas Strandanäs
Advertising Agency: Elsner & Co

The Drum Battle

LeoVegas

The great Mikkey Dee from Motörhead visited LeoVegas for a drum battle with Frank Andersson to promote the new Motörhead Slot game.

Idea and Script: Max Rosell, Johan Elsner
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: André Prtic, Mikael Strinnhed
Post Production: Frost VFX
Advertising Agency: Elsner & Co

The Ski Lift

LeoVegas

In Denmark LeoVegas has the comedian Uffe Holm as an ambassador. And he is a true fan of LeoVegas.

Idea & Script: Max Rosell, Anna Perrolf
Art Director: Max Rosell
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Client: Peter Weinreich
Advertising Agency: Elsner & Co

Kraft att lyckas

AXA

TV Commercial, print ads and images for AXA and their product Havreflakes (Oat Flakes) with the Swedish pole vaulter Angelica Bengtsson, the Danish competitive swimmer Lotte Friis and the Norwegian hurdler Christina Vukičević for the Nordic Markets.

Idea & Script: Max Rosell & Max Piltz
Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Thomas Brenemark
Production Manager: Jonna Liljendahl
Final Art: Daniel Köpman
Photographer: Morgan Norman
Director: Emil Möller
Production: B-reel
Agency: Storåkers McCann

The Clone (We need one more of you)

EDB Ergo Group

A recruitment campaign for EDB Ergo Group (Today called Evry). The company is growing and in need of more employees, the problem is that they already have the best employees. Therefore, the idea was that they should start cloning their employees and then get two of the already very best. But until they get this with cloning fully operational (There are still som bugs as seen in the ad), they need to hire another version of their employee. Not a copy but someone who is as good. And that fits into their culture. It could be a former work colleague, classmate, an acquaintance, a friend in their network. Therefore, they will get a toolbox with tools for recruitment.

This ad was for internal use only, thats why I only publish still images from the ad.

Art Director: Max Rosell
Copywriter: Max Piltz
Account Manager: Emma Hedin
Production Manager: Therese Andersson
Regi: Sebastian Hedin
Photographer: Sebastian Hedin
Actor: Peter Wahlbeck
Advertising Agency: Storåkers McCann