The RagSock

Norrenergi

Norrenergi provides sustainable district heating to Solna and Sundbyberg. During the year, a new communication concept was launched: “We make Norrenergi supplies sustainable district heating to the communities of Solna and Sundbyberg. In line with our recent communication concept, “Making Solna and Sundbyberg a Little Warmer,” we are committed to go beyond providing heat. We aim to engage and be a meaningful contributor to Solna and Sundbyberg neighborhoods.

Purpose and goals
Not everyone has warm feet in the winter. Especially Warm feet are a luxury not everyone enjoys, particularly the homeless, whose numbers are sadly on the rise. To address this, we’ve initiated a warming initaive: knitting wool socks. The project is a collaboration with local enthusiasts eager to extend a helping hand to those in need. We sell the hand-knitted socks at raggsockan.se and various local events, and all profits are directed to Stockholms Stadsmission. By providing the necessary materials and offering knitting lessons, we invite the entire community to contribute.

Brief
The advertising for district heating is generic. And boring. It’s drone shots of nice houses, people drinking tea, a cute cat on a radiator, and warm The typical advertising narrative for district heating is boring and generic, often showcasing people enjoying tea, cats luxuriating on radiators, and the comfort of warm showers. Our task was to be different. The RagSock initiative demonstrate Norrenergi’s commitment to spread warmth and highlight our role as an important part of the Solna and Sundbyberg communities.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Account Executive: Christian Nivelius
Account Manager: Amelie Lagerstedt, Liam Moorcroft
Content Manager: Mira Blomstersjö
Photographer: Sun Kim
DOP, Post producer, Online, Grade: Verena Grahn
Digital strategi / Ad spend: Sthlm Stratlab
Strategisk projektledare: William Friman
Mediarådigivare: Sofia Hult 
Dataanalytiker: Viktor Lingslunde 
Client: Monica Vilhelmson, Maria Carvinge, Annika Bremborg
Advertising Agency: BANG Agency

The Psychologist

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics. The campaign is about showing in an unexpected way that you can shop wherever and whenever you want and that you as a consumer can actually interact with brands. Showroom will become “The home of live shopping” and drive both consumers and brands to the platform.

The films were shown digitally – Youtube, LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Director: Sebastian Hedin
Producer: Niklas Adolfsson
DOP: Kenneth Ishii/Rockson
DIT: Federico Tonozzi
Casting: Sara & Jag
Soundtech: Felix Aneer
Electrician: Peter Övgård
Set designer: Joel Junsjö, Max Stenerudh
Video Editor: Gustav Öström/WGT
Postproduktion: The Chapel Films
Sound Edit: Red Pipe
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

The Street Musicians

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics. The campaign is about showing in an unexpected way that you can shop wherever and whenever you want and that you as a consumer can actually interact with brands. Showroom will become “The home of live shopping” and drive both consumers and brands to the platform.

The films were shown digitally – Youtube, LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Director: Sebastian Hedin
Producer: Niklas Adolfsson
DOP: Kenneth Ishii/Rockson
DIT: Federico Tonozzi
Casting: Sara & Jag
Soundtech: Felix Aneer
Electrician: Peter Övgård
Set designer: Joel Junsjö, Max Stenerudh
Video Editor: Gustav Öström/WGT
Postproduktion: The Chapel Films
Sound Edit: Red Pipe
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

The Youngsters

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics. The campaign is about showing in an unexpected way that you can shop wherever and whenever you want and that you as a consumer can actually interact with brands. Showroom will become “The home of live shopping” and drive both consumers and brands to the platform.

The films were shown digitally – Youtube, LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok.

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Director: Sebastian Hedin
Producer: Niklas Adolfsson
DOP: Kenneth Ishii/Rockson
DIT: Federico Tonozzi
Casting: Sara & Jag
Soundtech: Felix Aneer
Electrician: Peter Övgård
Set designer: Joel Junsjö, Max Stenerudh
Video Editor: Gustav Öström/WGT
Postproduktion: The Chapel Films
Sound Edit: Red Pipe
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

Streamed Heat

Norrenergi

A long-term concept around a father’s interest in district heating and the situations it creates in the family.

Creative/Copywriter: Peter Fjäll
Creative/Art Director: Max Rosell
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Produktion Company: Parapix
Director: Joel Ängeby
Executive Producer: Karl Blom
Producer: Joakim Ottander
DP: Daniel Hjellum
Post Producer: Louise Ahrén
Editor: Cecilia Callander
Grade: Marcell Lobenwein
Online: Joel Ängeby
Digital Strategy / Ad Spend: Sthlm Stratlab
Strategic Projectmanager: William Friman
Media Consultant: Sofia Hult
Data Analyst: Viktor Lingslunde
Client: Monica Vilhelmson, Maria Carvinge, Annika Bremborg
Advertising Agency: BANG Agency

The Neighbour

Ordna Bolån

The new brand “Orda Bolån” wanted to establish its trademark and unique mortgage brokerage.

The challenge was to reach people who wanted to buy a new home and thus needed a loan promise. The budget was limited, so the brand and the offer needed to be conveyed quickly and uncomplicatedly. Therefore, we chose to focus the media strategy around digital channels

We saw that many competitors communicated generically and were very offer-focused. So we did the opposite. With a concept called “Flyttdags,” we humorously showed different situations when it might be time to start thinking about buying a new home. Fun and unique in the industry!

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Account Executive: Patrick Walldén
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm
Advertising Agency: BANG Agency

The Meeting

Ordna Bolån

The new brand “Orda Bolån” wanted to establish its trademark and unique mortgage brokerage.

The challenge was to reach people who wanted to buy a new home and thus needed a loan promise. The budget was limited, so the brand and the offer needed to be conveyed quickly and uncomplicatedly. Therefore, we chose to focus the media strategy around digital channels

We saw that many competitors communicated generically and were very offer-focused. So we did the opposite. With a concept called “Flyttdags,” we humorously showed different situations when it might be time to start thinking about buying a new home. Fun and unique in the industry!

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Account Executive: Patrick Walldén
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm
Advertising Agency: BANG Agency

The Dinner

Ordna Bolån

The new brand “Orda Bolån” wanted to establish its trademark and unique mortgage brokerage.

The challenge was to reach people who wanted to buy a new home and thus needed a loan promise. The budget was limited, so the brand and the offer needed to be conveyed quickly and uncomplicatedly. Therefore, we chose to focus the media strategy around digital channels

We saw that many competitors communicated generically and were very offer-focused. So we did the opposite. With a concept called “Flyttdags,” we humorously showed different situations when it might be time to start thinking about buying a new home. Fun and unique in the industry!

Idea & Script: Max Rosell, Cristine Berglund, Henrik Freudenthal
Account Executive: Patrick Walldén
Director: Cristine Berglund 
DP: Max Lander
Still photographer: Magnus Anderssen
Producer: Dilun Riad
Client: Hemad Razavi, Jessica Larholm
Advertising Agency: BANG Agency

The Restaurant

LeoVegas

Sometimes it can be nice to take time out from the action life. But wherever Dolph Lundgren is, he is met by action, when he is just trying to enjoy a little royal relaxation.

Idea & Script: Max Rosell
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: Andre Prtic
Post Production: Frost VFX
Client: Niklas Jansson, Niklas Strandanäs
Advertising Agency: Elsner & Co

The Ninjas

LeoVegas

Dolph Lundgren is as fast as lightning. Just as LeoVegas handle their fast payouts with Bank ID. Watch him whoop those ninja asses. This commercial was also a through ball at Ninja Casino, who claimed that they had the fastest payouts in the business.

Idea & Script: Max Rosell
Art Director: Max Rosell
Final Art: Ludvig Hansson
Director & Creative Director: Johan Elsner
Producer: Pontus Jerrstedt
Photographer: Andre Prtic
Post Production: Frost VFX
Advertising Agency: Elsner & Co