Sweden’s youngest 160-year-old turns 30

Bonnier Fastigheter

Bonnier Fastigheter celebrated 30 years as a real estate company and 160 years as a property owner.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Graphic Designer: Max Rosell
Account Director: Martin Östergren
Advertising Agency: Elsner & Co

Visual Identity

Elsner & Östergren

A monogram for the advertising agency Elsner & Östergren, created by the letters e & ö.

Art Director: Max Rosell
Graphic Design: Max Rosell

Not all kings wear the crown

Organismen

Logotype for the Uppsala based rapper Organismen. A fun project, I have always loved his music since 1999. The logo symbolizes the letter O and is a modern coat of arms that has the shape of a technical organism model.

The logo featured his full length album “Alla kungar bär inte krona” with the hit “Uppsala”, (Link to album and song on Spotify). The logo also featured 12 singels with one of my favorite tunes that I play every Christmas, “Klär granen med Jordans”, (Link to song on Spotify).

Art Director: Max Rosell

Logotype

Projekt Dialog

Projekt Dialog offers project management. Efficient processes drive good dialogue and collaboration. That’s why we use speech bubbles as a design element in the logotype.

Art Director: Max Rosell

Seven Years, Three Funds, Two European Theme Years

The Swedish ESF Council

The Swedish ESF Council has now managed three EU funds and two theme years for seven years. Everything presented in this summary story. The Swedish ESF Council is a government agency under the Ministry of Labour, responsible for managing Socialfonden (the Social Fund) in Sweden. The Swedish ESF Council finances projects that work with skills development, employment measures and integration efforts.

Art Director: Max Rosell
Copywriter: Malin Andersson Osobi
Advertising Agency: Nowa

Annual report

The Swedish ESF Council

Annual report for The Swedish ESF Council. The Swedish ESF Council is a government agency under the Ministry of Labour, responsible for managing Socialfonden (the Social Fund) in Sweden. The Swedish ESF Council finances projects that work with skills development, employment measures and integration efforts. In this Annual Report we show people at work for a day in Sweden, from morning until night.

Art Director: Max Rosell
Account Manager: Linda Johansson
Photographer: Charlie Bennet
Advertising Agency: Nowa

Catch Limited

Swedish Match

Product design and posters for a limited edition of Catch. The female snuff.

Art Director: Max Hansson
Copywriter: Max Piltz
Planer: Johan Rynell
Account Manager: Anders Skagerfält
Production Manager: Ulrika Orrby
Illustrator: Liselotte Watkins
Fotographer: RBLS
Advertising Agency: Storåkers McCann

Sunset Noir

Optic

Optic is a Swedish synth band formed in 2004 by Marc von Melen (keyboards) and Pontus Wiking (vocals). The music is strongly influenced by the 80’s and 90’s electronic music scene with bands such as Depeche Mode, Pet Shop Boys and others. The CD convolute for Sunset Noir was photographed in New York Brooklyn by Charlie Bennet and gives the album a rough industry feeling.

Art Director: Max Rosell
Photographer: Charlie Bennet

Byggtankar

Fredells

We produced a quarterly magazine called Byggtankar with DYI tips and tricks.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Photographer: Hans Carlén
Designer/Final Art: Nikolaj Kledzik

We Speak Image

Canon

A paper bag for customers who bought a Canon IXUS 70 camera. So they could show off what they just bought.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Frida Frisén
Advertising Agency: 802