Seven Years, Three Funds, Two European Theme Years

The Swedish ESF Council

The Swedish ESF Council has now managed three EU funds and two theme years for seven years. Everything presented in this summary story. The Swedish ESF Council is a government agency under the Ministry of Labour, responsible for managing Socialfonden (the Social Fund) in Sweden. The Swedish ESF Council finances projects that work with skills development, employment measures and integration efforts.

Art Director: Max Rosell
Copywriter: Malin Andersson Osobi
Advertising Agency: Nowa

Annual report

The Swedish ESF Council

Annual report for The Swedish ESF Council. The Swedish ESF Council is a government agency under the Ministry of Labour, responsible for managing Socialfonden (the Social Fund) in Sweden. The Swedish ESF Council finances projects that work with skills development, employment measures and integration efforts. In this Annual Report we show people at work for a day in Sweden, from morning until night.

Art Director: Max Rosell
Account Manager: Linda Johansson
Photographer: Charlie Bennet
Advertising Agency: Nowa

Catch Limited

Swedish Match

Product design and posters for a limited edition of Catch. The female snuff.

Art Director: Max Rosell
Copywriter: Max Piltz
Planer: Johan Rynell
Account Manager: Anders Skagerfält
Production Manager: Ulrika Orrby
Illustrator: Liselotte Watkins
Fotographer: RBLS
Advertising Agency: Storåkers McCann

Sunset Noir

Optic

Optic is a Swedish synth band formed in 2004 by Marc von Melen (keyboards) and Pontus Wiking (vocals). The music is strongly influenced by the 80’s and 90’s electronic music scene with bands such as Depeche Mode, Pet Shop Boys and others. The CD convolute for Sunset Noir was photographed in New York Brooklyn by Charlie Bennet and gives the album a rough industry feeling.

Art Director: Max Rosell
Photographer: Charlie Bennet

Byggtankar

Fredells

We produced a quarterly magazine called Byggtankar with DYI tips and tricks.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Photographer: Hans Carlén
Designer/Final Art: Nikolaj Kledzik

We Speak Image

Canon

A paper bag for customers who bought a Canon IXUS 70 camera. So they could show off what they just bought.

Art Director: Max Rosell
Copywriter: Pär Axelson
Account Manager: Charlie Bennet
Production Manager: Frida Frisén
Advertising Agency: 802

De Korrupta

Telegram Förlag

Book cover for Robert Kviby and Telegram Förlag.

Art Director: Max Rosell
Account Manager: Joakim Ericsson
3D: RBLS

20 Years Of Perfection

The Shirt Factory

20 year symbol to celebrate the perfection and craftsmanship since 1988. Linnéa Braun created the Swedish shirt brand The Shirt Factory. And for 16 years I’ve been the Art Director for them, creating print ads, POS material, social media images and some packaging design, but also creating the structure and design for their webshop, which became one of their main sales channel.

Art Director: Max Rosell

Halloween

Coca-Cola

Recipe book for parents and children. A mix of mischiefs, scary histories and Coca-Cola recipes for a successful Halloween.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Hanse Torslund
Production Manager: Anna Klange
Illustrator: Tomas Lindell, Rithuset
Advertising Agency: Ogilvy

Refresh Your Break

Coca-Cola

We developed a café concept for Coca-Cola called Refresh Your Break. We created a logo with tagline, drink recipe books and lots of merchandise to the café owners. The concept is still going strong.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Manager: Hanse Thorslund
Advertising Agency: Ogilvy