The City of Art

Wallstreet Festival

“WALLSTREET – The City of Art” is a global concept for art exhibitions in our common urban spaces. Through the creation of diverse and expressive artworks, WALLSTREET contributes to the attractiveness of a space and highlights the meaning of both the art and culture as well as their place in an ever-changing environment. WALLSTREET, therefore, contributes to the development of not only a city but also the community that lives there. 

For WALLSTREET the soul and purpose of a place are of the utmost importance. The local establishment and contact with those who live and work in that place are essential for sustainable development. WALLSTREET stands for neighbourhoods. Together with professional artists and creatives, on a small scale, they give new life to their own places, and on a large scale, they contribute towards a better world. The art exhibition has been created so that it can be applied to different places around the world. 

For this exhibition I designed the art book “WALLSTREET – The City of Art” where all artworks have been collected and presented in a 160-page coffee table book.

Creative/Art Director: Max Rosell
Creative/Copywriter: Alba Montheli
Advertising Agency: BANG Agency
Client: Fredrika Friberg, Wallstreet Festival

Visual Identity

BANG Agency

Visual Identity for BANG Agency. A modern logotype that breaths handsomeness and a pattern that shows boldness. The idea with the pattern was to visualize an explosion, but in an minimalistic way.

Designer/Art Director: Max Rosell
Motion Graphic: Verena Grahn
Web Design: Jani Niilivirta
Account Executive: Christian Nivelius, Claudia Trujillo
Production Manager: Isabelle Bergqvist
Advertising Agency: BANG Agency

Identity

Showroom

Showroom wants to introduce a new way to shop online and has created Sweden’s first and largest gathering place for Live Shopping streams from various companies and influencers. Live shopping is something different than scrolling through an e-shopping page that looks and works just like an old catalog. Here, consumers can interact, get inspiration, get tips, chat and shop live. And companies can get inspiration and help with production. In China, Live Shopping has a turnover of 170 billion dollars per year, and 500 million people in the country consume the format every day.

Showroom wants to make Live Shopping big in the Nordics and with a fun and quirky attitude we have created an identity that arouses attention and curiosity, so people understand that there is something new in shopping. At Showroom they will find entertaining and surprising Live Shows. With a logo that has sprung from the round shape of things that highlight products, such as a spotlight or an expo-podium, we have created a symbol that becomes a negative ”S”. Which can be used as a playful pattern to build our identity on. It’s Showtime!

Creative/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Motion Graphic: Verena Grahn
Account Executive: Christian Nivelius
Production Manager: Isabelle Bergqvist
Planner: Lars Andersson
Foto/Film: RBLS
Client: Maria Olsson, Anesa Dzamastagic
Advertising Agency: BANG Agency

Awards & Nominations: Transform Awards Nordics

Playfully Simple about Children’s Rights

Unicef

Unicef sought BANG’s assistance in developing a concept to effectively discuss and engage their work on Children’s Rights at various types of events. This could be done on a very small scale initially, with the possibility of scaling up for larger activations. It was important that the materials were not overly bulky.We devised the overarching concept of “Playfully Simple about Children’s Rights.” (Lekande lätt om barnens rätt.) offering numerous suggestions on how assets could be developed and utilized across various activations.A playful concept allowing us to tailor communication to the target audience. This concept can endure over time, with endless combinations of assets to use for different occasions.

Creative Team: Max Rosell, Olivia Geijer, Lisa Evenås, Alexandra Schytt
Creative/Art Director: Max Rosell
Account Executive: Alexandra Schytt
Account Manager: Olivia Geijer
Graphic Designer/Final Art: Lisa Evenås
Photographer: Christer Avebjer
Client: Anna Kjellström, UNICEF
Advertising Agency: BANG Agency

Logotype

Sigtuna IF

Sigtuna IF is a sports club located in Sigtuna on the outskirts of Stockholm, Sweden. Sigtuna, mostly known for being the oldest town in Sweden is also known for sports. The club has a floorball team as well as football and table tennis.

We redesigned the Sigtuna IF logotype by picking up the 1000 year old history of Sigtuna town. Inspired from the Sigtuna municipal coat of arms we made a modern version, where the “S” in Sigtuna forms the shield. 

Art Director: Max Rosell
Graphic Design: Max Rosell
Final Art: Max Rosell
Creative Director: Johan Elsner
Client: Catarina Sandin
Advertising Agency: Elsner & Co

The Art Of Owning And Managing Real Estates

Bonnier Fastigheter

Art has always played a major role in the Bonniers family business. Jeanette Bonnier (1934-2006) had a burning interest in art and is the woman behind a large part of the art that Bonniers can show today. Therefore, it was given that Bonnier Fastigheter both framed and hung up their properties in this annual report.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Account Director: Martin Östergren
Final Art: Olof Rogbrant
Retouch: RBLS
Advertising Agency: Elsner & Co

Sweden’s youngest 160-year-old turns 30

Bonnier Fastigheter

Bonnier Fastigheter celebrated 30 years as a real estate company and 160 years as a property owner.

Art Director: Max Rosell
Copywriter: Anna Perrolf
Graphic Designer: Max Rosell
Account Director: Martin Östergren
Advertising Agency: Elsner & Co

Not all kings wear the crown

Organismen

Logotype for the Uppsala based rapper Organismen. A fun project, I have always loved his music since 1999. The logo symbolizes the letter O and is a modern coat of arms that has the shape of a technical organism model.

The logo featured his full length album “Alla kungar bär inte krona” with the hit “Uppsala”, (Link to album and song on Spotify). The logo also featured 12 singels with one of my favorite tunes that I play every Christmas, “Klär granen med Jordans”, (Link to song on Spotify).

Art Director: Max Rosell

Seven Years, Three Funds, Two European Theme Years

The Swedish ESF Council

The Swedish ESF Council has now managed three EU funds and two theme years for seven years. Everything presented in this summary story. The Swedish ESF Council is a government agency under the Ministry of Labour, responsible for managing Socialfonden (the Social Fund) in Sweden. The Swedish ESF Council finances projects that work with skills development, employment measures and integration efforts.

Art Director: Max Rosell
Copywriter: Malin Andersson Osobi
Advertising Agency: Nowa

Annual report

The Swedish ESF Council

Annual report for The Swedish ESF Council. The Swedish ESF Council is a government agency under the Ministry of Labour, responsible for managing Socialfonden (the Social Fund) in Sweden. The Swedish ESF Council finances projects that work with skills development, employment measures and integration efforts. In this Annual Report we show people at work for a day in Sweden, from morning until night.

Art Director: Max Rosell
Account Manager: Linda Johansson
Photographer: Charlie Bennet
Advertising Agency: Nowa