Max Rosell is a Stockholm-based Creative Lead and Senior Art Director with over two decades of experience in advertising and brand communication. He has worked within leading global agency networks – including Ogilvy (WPP), Momentum Worldwide, and McCann (IPG, today OMC) – and brings a strong background in integrated 360° campaigns, art direction, design craft, brand identity, and digital communication.
Max specializes in transforming strategic insights into clear, impactful concepts and creative advertising campaigns. His work is rooted in traditional idea-driven advertising – covering film, print, OOH, social, and integrated 360° executions. He has extensive experience across retail, FMCG, tech, culture, and public sector brands, and is known for combining strong conceptual thinking with a hands-on understanding of production, photography, typography, and film craft.
He describes his approach as collaborative, structured, and craft-oriented: “I believe in clear thinking, strong ideas, and high executional quality. I value teamwork, open dialogue, and solving complex challenges with respect, curiosity, and dedication.”
Originally from Stockholm, he divides his time between the capital and his second home in the Ystad/Malmö region in southern Sweden. He works out of his studio in Gröndal and regularly collaborates with teams and clients across the Nordics and Europe.
AGENCIES
BANG Agency (Thinc) 2021–, Creative Lead, Head of Studio (2021–24)
Elsner & Co 2014–21, Partner, Creative Director, Head of Studio
Nowa (Thinc) 2013–14, Creative Director
Spinn 2012, Art Director
Storåkers McCann (IPG/OMC) 2009–12, Art Director
Momentum Worldwide (IPG/OMC) 2008–09, Art Director
802 2006–08, Art Director
Ogilvy (WPP) 2004–06, Art Director
PS Communication 2003–04, Art Director
Adacra 2000–03, Senior Graphic Web Designer
LRF Media 1999–2000, Web Designer
AWARDS
2023 Spinn Awards, Diploma, UNICEF
2022 Transform Awards Nordics, Gold, Försvarsmakten
2022 Transform Awards Nordics, Silver, Showroom
2022 Magnet Awards, Diploma & Honorable mention, Försvarsmakten
2022 Amber Awards, Gold, Försvarsmakten
2016 SBC Awards, Gold, LeoVegas
2012 Columbi ägg, Diploma, Evry
2011 Eurobest, Silver, Dagens Industri
2011 100-wattaren, Diploma, Dagens Industri
2011 Guldägget, Diploma, Dagens Industri
2011 Ads of the World, Best Use of Media, Dagens Industri
2008 Davey Awards, Gold, eWork
2008 IT Business Awards, Gold, eWork
2008 Resumé, Månadens radio, 10th place, Dressmann
2007 Eurobest, Diploma, Canon
2005 London International Awards, Diploma, Coca-Cola & SF-Bio
CLIENTS
Armémuseum, Bankgirocentralen, Bengt Dahlgren, Bonnier Fastigheter, BytHjul.com, Canon, Carnegie, Cederroth (HTH), Coca-Cola Company, Condo Consult, Coop (Östra), Dressmann, Electrolux professional, Evry, Expekt, Exxon (Mobil1), Eniro, eWork, Fredells Byggvaruhus, Försvarets radioanstalt, Försvarsmakten, Försvarsmaktens materielverk, Hjärnkoll, HusmanHagberg Fastighetsbyrå, Invici, Kraft Foods (O’boy), Lantmännen (AXA, Kungsörnen), LeoVegas.com, Luleå Tekniska Universitet, Manpower, MAX Hamburgare, MEDS, Min Stora Dag, Nescafé Dolce Gusto, Norrenergi, OKQ8, OnOff, Organismen, Ostbutiken Odengatan 33, Photographer Charlie Bennet, Postkodlotteriet, Procter & Gamble (Ariel, Pringles), Ridebrain, Scan, Showroom, Sigtuna IF, Sol beer, Statoil, Swedish Match (General, Catch, Nick&Johnny, Macanudo, Grov, Kronan, Onico, Kaliber), Ordna Bolån, Städa Sverige, SQL Service, Storytel, Svenska ESF-rådet, Telegram förlag, TeliaSonera International Carrier, The Shirt Factory, Tarantsec, Titeldata, Tre (H3G), UNICEF, Värdepapperscentralen, Världens Barn, Wallstreet.
LINKEDIN
Read more about skills, certificates and received recommendations on LinkedIn.
https://www.linkedin.com/in/max-rosell/
ARTICLES
Selected news articles featuring campaigns I’ve worked on:
”Många säckar små” – långsiktig miljöinsats lyfts i ny kampanj
Lokala eldsjälar bakom Norrenergis vinterkampanj
Vill skapa ett skräpfritt Sverige – väljer byrå
Norrenergi värmer Solna och Sundbyberg – vill lyfta samhällsnyttan
Bang lanserar ”streamad värme” i ny kampanj för Norrenergi
100 lysande ryggsäckar på Norrmalmstorg – ska belysa barns rätt till skola
”Kaxigare och rakare”
LeoVegas tar hjälp av landslagsstjärnor i ny VM-kampanj
Frank Anderssons kopia på ICA-såpan
Sverigechefen om ICA-parodin: “De råkar aldrig ut för det”
Reklamrysaren med ”Frank Enstein”