God’s eye

Optic

I created the artwork and sleeve design for Optic’s release God’s Eye by deconstructing the original logo into modular geometric blocks. The logo was divided into square-based elements and reassembled into a repeating “optic” pattern, creating a visual system that feels both architectural and hypnotic.

To give the identity a tactile and physical presence, the pattern was translated into raw concrete forms with dramatic lighting and depth, blurring the line between graphic design, sculpture, and industrial art direction. The result is a minimal yet atmospheric visual language inspired by brutalist architecture, electronic music aesthetics, and spatial illusion.

Creative/Art Director: Max Rosell