Hooray! Best for members!

Coop

For this campaign, Coop wanted to clarify the benefits of its membership program, which can sometimes feel complicated. We created a series of playful prints that break down the bonus system into something tangible and easy to grasp.

By showing how much a typical family or member spends per month, and translating the yearly bonus into everyday products – like 300 liters of milk, a pile of eggs, or 50 kilos of bananas – the message becomes clear: being a Coop member really pays off.

With bold typography, brighter colors, and simple product visuals, the campaign makes the math easy to understand while adding a touch of humor. The result is a set of engaging ads that both inform and entertain, encouraging more people to join the Coop membership. At the same time, the campaign served as a soft launch of Coop’s new Member graphic identity – featuring a more cheerful color palette and a playful frame that highlight the positive spirit of membership.

Creative Lead/Art Director: Max Rosell
Creative/Copywriter: Peter Fjäll
Account Executive: Ola Granfeldt
Account Manager: Amelie Lagerstedt
Final Art: Olof Rogbrant
Production Company: Adeprimo
Photo/Retouch: RBLS
Advertising Agency: BANG Agency