Midsummer

Coop

In Coop’s 15-second Midsummer commercial, a beautifully set holiday table by the water becomes the stage for a very familiar Swedish scene – just as the celebration begins, the skies open and heavy rain pours down over both the food and the guests. With a playful wink to the unpredictable Midsummer weather, the film turns mishap into opportunity: Coop has the solution. No matter what the weather brings, you’ll find everything you need to save the celebration at Coop.

Creative Lead/Art Director: Max Rosell
Creative/Copywriter: Sara Nydrén
Account Executive: Christian Nivelius
Account Manager: Amelie Lagerstedt
Advertising Agency: BANG Agency
Production Company: Thirsty Film
Director: Sebastian Hedin