Magical Deals

Coop

For Coop, we introduced a delightful team of little Christmas elves, capturing the classic Swedish Julkalender spirit and presenting Magical Deals.

The campaign performed exceptionally well, with strong reach and engagement across all platforms. Meta delivered cost-efficient reach across target demographics, and Snapchat significantly overperformed among younger audiences. Display ads attracted over 8,000 clicks with high engagement, and the TV campaign reached over 4.2 million viewers, surpassing expectations. Out-of-home and print media exceeded delivery goals, maximizing visibility during the critical holiday season.

Creative Lead/Art Director: Max Rosell
Creative/Copywriter: Sara Nydrén
Creative/Art Director: Magnus Färnström
Account Executive: Christian Nivelius
Account Manager: Amelie Lagerstedt
Planner: Lars Andersson
Advertising Agency: BANG Agency
Production Company: Thirsty Film
Director: Magnus Jälthammar
Cinematography/Edit/Grading/Online: Ulf Gärdin
Second Camera: Josef Persson
Gaffer: Thomas Mets
Assistant Electrician: Jasper Mets Håkansson
Focus Puller: Emil Kullberg
VFX/Puppets: Ulf Lundén
Sound/Music: Markus Hasselblom
Packshot retouch: RBLS